ISA talks tough, rolls out contract to seek transparency & accountability from agencies
Demands data ownership, right to audit digital & programmatic advertising and penalty for violation of clauses
The Indian Society of Advertisers (ISA), the apex national body representing advertisers across the country, on Wednesday rolled out a model agency contract that seeks transparency and accountability from agencies and proposes penalty for violation of clauses.
This comprehensive initiative aims to safeguard the interests of brands by promoting fair and transparent practices in the advertising industry. The contract also demands data ownership and the right to audit digital & programmatic advertising.
Sunil Kataria, Chairman of ISA and CEO-Lifestyle Business, Raymond Ltd., stated, "With an illustrious history spanning over 70 years, ISA has been the unwavering voice of advertisers, championing education, representation, protection, and support for its esteemed members. The ISA Media Charter is a groundbreaking milestone in the organization's ongoing efforts to shape an efficient and effective advertising landscape in India. As India's advertising media spending continues to surge, it becomes essential to have a clear and equitable framework that protects the interests of brands and fosters healthy relationships between advertisers and media agencies. The ISA Media Charter encompasses six crucial areas that are of paramount concern to advertisers- this emphasizes our commitment to a transparent and consumer centric media ecosystem."
Sunil Kataria, Rajiv Dubey, Tejas Apte, Ankit Desai, Paulomi Dhawan, among others, were present on the occasion.
