As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
The campaign has two digital films showcasing inspiring stories of inclusivity
Prior to this, Anand Jha was Managing Director, Government Relations at Blackstone for India and South Asia
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, was the special guest at the event
Conceptualised by Leo Burnett India, the campaign is a tribute to the determination and resilience of athletes
G Force is an accelerator program aimed at empowering media and martech entrepreneurs
Chandan Kumar has a 16-year career that spans media selling, planning, programmatic business, and development of digital assets
Sathya Doraisamy named Chief Business Officer – Electronics Manufacturing Services
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
Nisaba Godrej is Executive Chairperson of Godrej Consumer Products
The bots can reportedly speak in around 50 different languages and provide necessary information about agricultural research
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
Previously, she has worked with WhatsApp, Colgate Palmolive, India Today, and more
Kenvue was the presenting partner while ABP News & Fortune Edible Oils and Foods were the supporting partners for the event
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
The upcoming edition of BW Disrupt's WEISA will be held on March 28
In her role, Shruti Gupta will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions
The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media
The film highlights Paisabazaar’s ‘Paison Se Badhkar’ philosophy, underscoring the brand's promise to stand by consumers as a financial companion
Ganguli has been working with The Economic Times since 1999
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors
The brand has roped in the popular Bhojpuri actor to promote Gillette Guard
The IPO is a fixed price issue of Rs 53.41 crores
At the Pitch Brand Talk 2023 Conference, brand leaders delved into cutting-edge technology and how it is revolutionizing different categories of business
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
At the Pitch BFSI Marketing Summit, marketers and experts talk about the changing narrative of the sector
Says ISA's endeavour this year would be take forward efforts in the area of digital measurement
Ganguli, the Editorial Director of ET, has stepped down to take on a more strategic role as a guide to leadership
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Demands data ownership, right to audit digital & programmatic advertising and penalty for violation of clauses
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan