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At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
e4m Staff Sep 6, 2024 12:56 PM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
The campaign has two digital films showcasing inspiring stories of inclusivity
e4m Staff Aug 10, 2024 6:00 PM
Prior to this, Anand Jha was Managing Director, Government Relations at Blackstone for India and South Asia
e4m Staff Aug 2, 2024 12:21 PM
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
e4m Staff Jul 29, 2024 11:13 AM
Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, was the special guest at the event
e4m Staff Jul 18, 2024 4:36 PM
Conceptualised by Leo Burnett India, the campaign is a tribute to the determination and resilience of athletes
e4m Staff Jul 13, 2024 8:02 AM
G Force is an accelerator program aimed at empowering media and martech entrepreneurs
e4m Staff Jul 12, 2024 5:39 PM
Chandan Kumar has a 16-year career that spans media selling, planning, programmatic business, and development of digital assets
Sathya Doraisamy named Chief Business Officer – Electronics Manufacturing Services
e4m Staff Jun 17, 2024 1:22 PM
According to the directive, old ads are exempt from the mandate. Only the new ones will have to comply with the self-declaration requirement
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
The bots can reportedly speak in around 50 different languages and provide necessary information about agricultural research
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
Simran Sabherwal May 10, 2024 12:37 PM
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
e4m Staff May 7, 2024 11:38 AM
Previously, she has worked with WhatsApp, Colgate Palmolive, India Today, and more
Kenvue was the presenting partner while ABP News & Fortune Edible Oils and Foods were the supporting partners for the event
e4m Staff Apr 25, 2024 3:05 PM
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM
In her role, Shruti Gupta will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions
e4m Staff Feb 13, 2024 1:02 PM
The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024
Bodhisatva Ganguli will primarily contribute to Moneycontrol, along with on-ground events
Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media
e4m Staff Jan 18, 2024 6:23 PM
The film highlights Paisabazaar’s ‘Paison Se Badhkar’ philosophy, underscoring the brand's promise to stand by consumers as a financial companion
e4m Staff Jan 18, 2024 12:46 PM
From groundbreaking deals to unexpected twists to layoffs, these six developments shaped the Media and Advertising landscape in 2023, creating ripples and capturing the attention of stakeholders
e4m Staff Dec 30, 2023 8:48 AM
Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
Naziya Alvi Rahman Dec 28, 2023 8:53 AM
The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors
e4m Staff Dec 13, 2023 9:03 PM
The brand has roped in the popular Bhojpuri actor to promote Gillette Guard
e4m Staff Dec 12, 2023 4:06 PM
At the Pitch Brand Talk 2023 Conference, brand leaders delved into cutting-edge technology and how it is revolutionizing different categories of business
e4m Staff Nov 24, 2023 9:10 AM
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
e4m Staff Oct 26, 2023 12:10 PM
At the Pitch BFSI Marketing Summit, marketers and experts talk about the changing narrative of the sector
e4m Staff Oct 11, 2023 7:21 PM
Says ISA's endeavour this year would be take forward efforts in the area of digital measurement
e4m Staff Sep 29, 2023 4:11 PM
Ganguli, the Editorial Director of ET, has stepped down to take on a more strategic role as a guide to leadership
e4m Staff Sep 27, 2023 4:59 PM
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
Sohini Ganguly Sep 11, 2023 9:09 AM
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Naziya Alvi Rahman Aug 8, 2023 8:48 AM
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM
Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could slow down the digital transformation of the advertising ecosystem
exchange4media Staff Aug 4, 2023 8:33 AM
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
exchange4media Staff Aug 4, 2023 8:15 AM
The sub-committees will address issues including cross-screen measurement, ad fraud, and viewability
exchange4media Staff Aug 3, 2023 5:43 PM
ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand that may rattle agencies
Kanchan Srivastava Aug 3, 2023 9:29 AM
Demands data ownership, right to audit digital & programmatic advertising and penalty for violation of clauses
exchange4media Staff Aug 2, 2023 6:58 PM
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
exchange4media Staff Jul 4, 2023 11:57 AM
The Alphabet CEO made the announcement after meeting PM Modi on Friday
exchange4media Staff Jun 24, 2023 9:11 AM
The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
exchange4media Staff Jun 16, 2023 11:29 AM
The sub-brands will focus on a specific theme each day of the week
exchange4media Staff Jun 8, 2023 12:13 PM
The campaign highlights the plight of the common man who tends to go by hearsay or recommendations from friends
exchange4media Staff May 23, 2023 11:01 AM
