Lotus Herbals unveils campaign for Women’s Premier League
Lotus Herbals is the principal sponsor for the Mumbai Indians team
Lotus Herbals, the principal sponsor for the Mumbai Indians team, for the first edition of the Women’s Premier League, has unveiled a campaign focusing on sun protection.
Featuring Mumbai Indian women cricketers, Harmanpreet Kaur, Yastika Bhatia and Natalie Sciver, the campaign will run across social media and OTT platforms.
Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “We are proud to be the principal sponsor for the Mumbai Indians WPL team and support the talented women cricketers who are breaking boundaries in sports. Our brand values combined with the prowess of these women cricketers resonates strongly with our loyal consumers in India and overseas markets. Our new campaign on Sun protection focuses on India’s first sports sunscreen which is specifically designed to provide the ultimate sun protection under extreme conditions. As the market leader in the sun protection category, we continue to innovate and bring cutting-edge products that are scientifically researched and crafted with natural actives.”
