The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
The series aims to be a cultural milestone that inspires women in sports and other fields
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Lotus Herbals is the principal sponsor for the Mumbai Indians team
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
This will be a three-year contract for the brand
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
Tata Motors will also be associated with the league
The teams can join hands with fantasy sports companies, the cricket body has said
Interested parties are required to pay a fee of Rs 1 lakh