Media Abbys 2014: Lodestar UM leads with 11 metals; Grand Prix for PHD

Goafest 2014 got underway from today, May 29, 2014. Media and Publisher Abbys are the first of the Abby Awards to be announced.

Lodestar UM has won the maximum number of metals at the Media Abby Awards at Goafest 2014. The agency’s total metals tally stood at 11, which comprised of two Golds, three Silvers and six Bronzes. Lodestar UM bagged a Gold in the Best Use of Sponsorship category for Tata Safari Storme 24 and in the category of Pro Bono Marketing for Support My School. The agency won a Silver in the Experiential Including Large Events category for Amul.

Mindshare and Maxus India occupied the second spot, taking home seven metals each. Mindshare’s tally included two Golds, three Silvers and two Bronzes. Maxus bagged six Silvers and one Bronze.

Milestone Brandcom and PHD India stood jointly in the third position with a metal count of five each.

PHD India is the only agency to bag a Grand Prix in the Best Digital Content Strategy category for BeBeautiful.

Madison Media Pinnacle has won three metals – one Gold, one Silver and one Bronze. The agency won the Gold in the Best Use of Ambient Media category for Cadbury Dairy Milk. The Silver was bagged in the Best Use of Integrated Campaign category for Cadbury Dairy Milk - The Grand Mishti wedding, while the Bronze was won for Cadbury Celebrations in the Best Digital Content Creation Strategy category.

The year 2014 has seen a substantial increase in the number of entries received. Out of the 619 entries, 150 were shortlisted. The mechanism for judgment has been extremely transparent and fair, with jury verification and scanning at every stage of selection. Each jury member judged at their own pace and individually, and discussed it later.