With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted

e4m Staff Aug 21, 2024 9:16 AM

95-year-old Indian biscuit brand Parle secures title of top global billionaire brand

e4m Staff Jul 29, 2024 2:11 PM

At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien

e4m Staff Jun 27, 2024 8:29 AM

Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy

e4m Staff Jun 12, 2024 12:06 PM

Amul has joined as the Lead Arm sponsor of its men's national cricket team

e4m Staff May 2, 2024 2:00 PM

Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board

e4m Desk Mar 14, 2024 7:01 PM

This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards

e4m Staff Feb 8, 2024 1:37 PM

This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul

e4m Staff Dec 21, 2023 4:49 PM

Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry

Aditi Gupta Dec 2, 2023 9:50 AM

The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer

e4m Staff Nov 23, 2023 1:14 PM

At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry

e4m Staff Nov 17, 2023 3:26 PM

He has also served as Managing Director of Lactalis India

e4m Staff Oct 19, 2023 2:42 PM

Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line

Kanchan Srivastava Aug 14, 2023 8:10 AM

At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead

exchange4media Staff Aug 10, 2023 9:12 AM

The dairy co-op bagged 6 gold and 5 silver metals

exchange4media Staff Aug 9, 2023 9:46 PM

Focused on the theme, 'An Industry In Transition', the summit will encompass a wide array of diverse topics, ranging from artificial intelligence to sustainability, creativity to performance, and more

exchange4media Staff Aug 3, 2023 6:03 PM

The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend

exchange4media Staff Jul 4, 2023 10:30 AM

daCunha, who created India's longest-running outdoor marketing campaign for Amul, passed away on Tuesday at 92

exchange4media Staff Jun 22, 2023 5:23 PM

daCunha conceived the Amul 'Utterly Butterly' campaign in 1966

exchange4media Staff Jun 21, 2023 11:12 AM

The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'

exchange4media Staff May 26, 2023 1:06 PM

The issue also has an additional summer special spin-off

exchange4media Staff May 23, 2023 8:20 AM

Some of the best coronation-themed creatives from across the world

exchange4media Staff May 8, 2023 9:06 AM

The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more

Naziya Alvi Rahman Apr 13, 2023 2:38 PM

Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat

Simran Sabherwal Apr 13, 2023 12:46 PM

Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible

Nilanjana Basu Apr 12, 2023 9:10 AM

Sodhi has been roped in for growing Reliance Retail's grocery vertical

exchange4media Staff Apr 5, 2023 10:36 AM

Mehta joined Amul in 1991 and has held several top positions in the company

exchange4media Staff Mar 17, 2023 8:04 AM

Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy

exchange4media Staff Mar 9, 2023 8:54 AM

Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner

exchange4media Staff Feb 25, 2023 8:19 AM

The price hike has been applied to all variants of Amul's pouch milk

exchange4media Staff Feb 3, 2023 10:18 AM

Sodhi put in his papers on Jan 9

exchange4media Staff Jan 9, 2023 5:35 PM

Amul has doffed its hat to the legendary player twice before

exchange4media Staff Dec 30, 2022 4:34 PM

Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association

Tanzila Shaikh Dec 21, 2022 9:31 AM

The cinematic campaign film has been shot entirely on the Vivo X80 Pro smartphone

exchange4media Staff Dec 5, 2022 12:25 PM

During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years

exchange4media Staff Dec 1, 2022 8:17 AM

The campaign has been created by FCB India

exchange4media Staff Nov 26, 2022 9:02 AM

The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM

Kapoor and Bhatt became parents to a baby girl on November 6

exchange4media Staff Nov 8, 2022 9:34 AM

While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand

exchange4media Staff Oct 31, 2022 8:56 AM

The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK

exchange4media Staff Oct 26, 2022 8:33 AM

The dairy co-op had announced the association through a topical ad

exchange4media Staff Oct 3, 2022 1:38 PM

The witty ad references Sharma dismissing English player Charlie Dean who had stepped away from the crease

exchange4media Staff Sep 28, 2022 2:07 PM

In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

exchange4media Staff Feb 14, 2022 8:36 AM

In the creative, Amul features three images of the 'Melody Queen of India'

exchange4media Staff Feb 7, 2022 1:08 PM

We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms

Kanchan Srivastava Dec 6, 2021 8:07 AM

By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space

exchange4media Staff Oct 8, 2021 1:02 PM

There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi

exchange4media Staff Sep 27, 2021 10:56 AM

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

exchange4media Staff Aug 23, 2021 8:57 AM