As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien
Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy
Amul has joined as the Lead Arm sponsor of its men's national cricket team
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry
The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer
At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
He has also served as Managing Director of Lactalis India
Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line
At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead
The dairy co-op bagged 6 gold and 5 silver metals
Focused on the theme, 'An Industry In Transition', the summit will encompass a wide array of diverse topics, ranging from artificial intelligence to sustainability, creativity to performance, and more
The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend
daCunha, who created India's longest-running outdoor marketing campaign for Amul, passed away on Tuesday at 92
daCunha conceived the Amul 'Utterly Butterly' campaign in 1966
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
The issue also has an additional summer special spin-off
Some of the best coronation-themed creatives from across the world
The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat
Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible
Sodhi has been roped in for growing Reliance Retail's grocery vertical
Mehta joined Amul in 1991 and has held several top positions in the company
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
The price hike has been applied to all variants of Amul's pouch milk
Sodhi put in his papers on Jan 9
Amul has doffed its hat to the legendary player twice before
Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association
The cinematic campaign film has been shot entirely on the Vivo X80 Pro smartphone
During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years
The campaign has been created by FCB India
The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor
Kapoor and Bhatt became parents to a baby girl on November 6
While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand
The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK
The dairy co-op had announced the association through a topical ad
The witty ad references Sharma dismissing English player Charlie Dean who had stepped away from the crease
In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'
In the creative, Amul features three images of the 'Melody Queen of India'
We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery