Meet your Neighbour this I-Day, says iD Fresh Food

As India celebrates its independence and Indians strive to emerge stronger from the pandemic, there’s good reason to celebrate. iD Fresh Food is back with its knockout ‘Meet Your Neighbour’ campaign.

‘Meet Your Neighbour’ campaign was first launched in 2018, based on the disheartening findings of a pilot study conducted by iD Fresh Food. The survey found that 63% Bengalureans counted on their neighbours to help them in an emergency. Yet, 37% of the respondents confessed to have never met their neighbours.

Speaking about the innovative campaign, PC Musthafa, CEO and Co-founder of iD Fresh Food, said, “India is home to diverse religions, cultures, languages and people. There are many things that can divide us. However, the one thing that brings all Indians together is the joy of sitting down for a home-made meal. At iD Fresh Food, we aspire to be a catalyst in this journey of bringing Indians together as a happy community that bonds over healthy, home-cooked meals. With ‘Meet Your Neighbour’ campaign, our endeavour is to strengthen the bond among neighbours and hopefully, inspire meaningful relationships that bring joy and hope in people’s lives.”

This year PC Musthafa has even sent out a personalized letter to apartment societies in the three cities, calling out the joy of knowing your neighbour over a hearty meal, which is tasty and healthy.

Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, said, “The maiden ‘Meet Your Neighbour’ campaign was a truly heartening experience! The overwhelming response to the campaign and the growing sense of community that it encouraged made all of us at iD Fresh Food want to go back to the original idea. Especially after the challenging times that we have all endured since the onset of the pandemic. The shared experience has, in many ways, reinforced the importance of fostering a sense of community and belonging in our everyday lives – despite our busy schedules and increasingly secluded existence.”