Mindshare among top 3 agency networks in WARC Media 100 rankings

Mindshare China and Mindshare APAC feature in top 3 agencies of the year

e4m by exchange4media Staff
Published: Mar 12, 2019 4:32 PM  | 1 min read
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WPP’s Mindshare Worldwide has been ranked among the top 3 agency networks in the WARC Media 100 rankings. Mindshare China and Mindshare APAC are among the top 3 agencies of the year.

 

While the first three advertisers are Procter & Gamble, Unilever and Anheuser-Busch InBev, the top 3 holding companies are WPP, Omnicom Group and Interpublic Group.

The WARC Media rankings are the successor to the Gunn Media 100 and tracks the performance of campaigns, brands and agencies in advertising media competitions around the world.

These rankings are a benchmark for media excellence and allows marketers to compare their performance with their peers.

According to a description of the methodology on the WARC site: For the 2019 report, WARC has surveyed senior media agency executives around the world to determine the most important global and regional awards shows. Further to feedback from the industry, the shows included in this year’s rankings have been made known to provide transparency and proof of impartiality.

Published On: Mar 12, 2019 4:32 PM