warc

Global ad spend to top $1 trn this year: WARC

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At $242 bn in 2024, social media is the largest single advertising channel, as per the study

e4m Staff Aug 22, 2024 1:56 PM

DoubleVerify & WARC report finds gap in intent and action in media quality measurement

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DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes

exchange4media Staff Sep 13, 2023 2:57 PM

Cannes Lions 2023: LIONS and WARC launch Creative Impact Content Stream

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The co-curated stream of content will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023

exchange4media Staff Feb 1, 2023 10:10 AM

Discourses on second reawakening of digital, eco-innovations mark Day 4 of Cannes Lions

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Day 4 of the Lions packed in the insights into the big wins at the festival of creativity

Misbaah Mansuri Jun 25, 2021 8:28 AM

Cannes Lions to release report celebrating ‘game-changing’ work of the decade

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In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

9X growth in internet investment to increase global AdEx by 7.1% to $660bn in 2020: WARC

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The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM