Ogilvy explores ‘The Moms in Each One Of Us’ for Sunfeast Mom's Magic
The campaign is an ode to all the mothers who are away from home
Ogilvy Bangalore has put together for Sunfeast Mom's Magic a heartfelt tale of a boy and his bond with Amma on this Mothers' Day.
Mothers' Day campaigns over the years have explored almost every facet of a mother-child relationship. Team Ogilvy delved deep into their lives keeping it heartfelt and relatable.
An extension of the 'Celebrating the mom in each one of us' platform, this year's film is a slice of a lot of our lives, away from home and mom. It's an ode to all the moms away from home who fill our lives with their love and warmth.
Nilay Moonje, Group Creative Director, Ogilvy Bangalore, said: “This film is a celebration of the mom-like figures in our lives. It is in continuation of the wider Mom's Magic brand platform. All those who have stayed away from home during the college years, will connect with this simple but beautiful story."
Paritosh Wali, Chief Operating Officer (COO), Biscuits, Confectionery & Gums, said, “Sunfeast Mom’s Magic is all about bringing alive the unsaid love and warmth from moms and mom-like figures around us. This video is a 3rd in the series on the overarching brand thought of “celebrating the mom in each one of us”. A slice of life film, I am sure that the viewers will be able to relate to it.”
