mothers-day
Some standout campaigns by brands that celebrated the different hues of motherhood
The ad film captures the mother-child bond and their unconditional love for each other
exchange4media Staff May 15, 2023 3:08 PM
The #MyTurnToCare campaign puts consumers' photos with their mothers on the tea pack along with a personalised message
exchange4media Staff May 15, 2023 2:32 PM
The new Mother's Day video pays testament to the strongest 'bandhan' in the world
exchange4media Staff May 15, 2023 9:12 AM
Narasimhan, the VP & Head, Marketing and Communications, S Asia, Mastercard, shares what it means to be a mother and a committed professional
Aditi Gupta May 15, 2023 8:31 AM
The campaign #MaakaEhsaas has been launched ahead of Mother's Day
exchange4media Staff May 11, 2023 12:25 PM
The agency also made special video messages and gifted hampers with ‘World’s Best Mom’ written on it
exchange4media Staff May 11, 2022 4:25 PM
The message has been dedicated to the sons and daughters of India’s creative families
exchange4media Staff May 9, 2022 10:52 AM
This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy
exchange4media Staff May 9, 2022 8:48 AM
The #HealthyMomsForHealthyHomes campaign highlights that a mother’s wellbeing is essential for a healthy and happy family
exchange4media Staff May 8, 2022 10:00 AM
56% of Indian Snapchatters planned on spending time together with their mothers
exchange4media Staff May 10, 2021 12:38 PM
The #MummyKahanHain Mother’s day digital video encapsulates how kids and family members have recognized an unexplored side of mothers during the COVID work from home scenario
exchange4media Staff May 10, 2021 12:31 PM
Conceptualized by AutumnGrey, the #MaaIsMoreThanACook campaign brings out a quirky take on mothers being defined by their cooking capabilities
exchange4media Staff May 10, 2021 12:15 PM
As part of the #MyEnergyMaaEnergy campaign, users were asked to share photos with their moms, which were then converted into caricatures
exchange4media Staff May 10, 2021 12:04 PM
The film by Hotstuff focuses on small pieces of advice given by mothers
exchange4media Staff May 10, 2021 11:42 AM
Conceptualized by L&K Saatchi & Saatchi, the Mother's Day campaign will be launched exclusively on Facebook, Instagram and YouTube
exchange4media Staff May 10, 2021 10:55 AM
Through the Mothers' Day campaign by Dentsu, the publication focuses attention on nurses, doctors, administrators, law enforcement officers who leave their families behind to fight the pandemic
exchange4media Staff May 10, 2021 10:41 AM
Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one
Mansi Sharma May 10, 2021 9:12 AM
The campaign currently running on Instagram has already received over 100 Instagram stories across the country
exchange4media Staff May 9, 2021 6:00 PM
The awareness drive will kick start on Mother’s Day, May 9th, and culminate on May 23
exchange4media Staff May 8, 2021 7:48 AM
The video campaign, showcasing a mother-son relationship, will run on YouTube and other social media profiles of Prega News
exchange4media Staff May 8, 2021 7:47 AM
The channel will also premiere fiction show ‘Oohalu Gusagusalade’ on May 10 at 1 pm
exchange4media Staff May 6, 2021 5:06 PM
The CEO of Watches & Wearables Division, Titan, shared insights on brand strategies & digital engagement post-lockdown
exchange4media Staff Aug 28, 2020 12:44 PM
A special 5-day campaign was exclusively designed by ShareChat from 9th-13th May 2020 to celebrate Mother’s Day across 15 languages
exchange4media Staff May 15, 2020 8:36 PM
The video, showcasing the gentle moments between mothers and their babies, was launched on the Best For Baby channel on YouTube as well as on Facebook and Instagram
exchange4media Staff May 15, 2020 12:00 AM
The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself
exchange4media Staff May 14, 2020 4:15 PM
The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn
exchange4media Staff May 13, 2020 5:33 PM
The digital campaign, conceptualised and executed by Dentsu Impact, sheds light on the issue of sexual domestic assaults during the COVID-19 lockdown
exchange4media Staff May 13, 2020 1:45 PM
As part of the initiative, a video has been released by the app where seven Likee creators from different parts of the country came together to talk about their mothers
exchange4media Staff May 12, 2020 4:16 PM
The campaign was conceptualised and executed by WATConsult
exchange4media Staff May 12, 2020 4:09 PM
The #IAmEnough campaign has been conceptualized by Momspresso
exchange4media Staff May 12, 2020 4:01 PM
As part of the campaign, Oriflame India has also created a special video celebrating motherhood and thanking all mothers, especially working ones
exchange4media Staff May 12, 2020 1:53 PM
ConceptualiSed by Leo Burnett India, the film salutes mothers on the frontline of the COVID-19 crisis
exchange4media Staff May 11, 2020 6:01 PM
The digital campaign asks consumers to tag that ‘superhero caregiver mom’
exchange4media Staff May 11, 2020 11:45 AM
Through this campaign, the brand revisits all the virtues our mother taught us
exchange4media Staff May 10, 2020 10:00 AM
The brands have come up with two campaigns #PauseToThank and #ArgumentsWithMom
exchange4media Staff May 9, 2020 2:05 PM
As part of the 5-day celebration, the social media platform will be driving exciting campaigns every day with a different theme
exchange4media Staff May 9, 2020 2:00 PM
Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo
exchange4media Staff May 9, 2020 1:58 PM
The brand has asked its audience to share special wishes for their moms with #TimeWithMa on their social handles
exchange4media Staff May 9, 2020 10:26 AM
Guest Column: Rahul Nag, National Head – Corporate and Regional Communications, ShareChat, writes why we often fail to connect with our moms culturally and why that should change this Mother’s Day
