Ola announces its first ever Brand Campaign: "Chalo Niklo"

Ola,  mobile app for cab booking has launched its first nationwide marketing campaign titled ‘Chalo Niklo’. Created by Happy Creative Services, the multi-channel campaign aims to position Ola as the go-to transport platform of choice for immediate and spontaneous city travel needs across cabs, autos, taxis etc.

Launched in 2011, Ola is currently present across 60 cities with over 60,000 cabs on its platform. Ola has also added Mumbai’s iconic Kaali-Peeli taxis and India’s ubiquitous auto-rickshaws across Bengaluru, Chennai, Pune and Delhi to their burgeoning roster. These additions have been very well received and continue to gain traction.

Says Sudarshan Gangrade, Vice-President Marketing, Ola, “Chalo Niklo is a theme that the smartphone generation will relate to. We believe personal transportation is like any other daily use product or service. Traditionally, cabs were being considered by customers for one-off or planned travel but with Ola’s mobile app available, consumption patterns have significantly changed. Customers can get a cab, taxi or an auto when there is an immediate need to leave, with just one touch on their smartphone. The Chalo Niklo campaign captures this very insight, highlighting the fact that the need to leave can arise any time. This is brought to life with a 360 degree integrated marketing approach.We are excited about this campaign and are confident, this will strike an instant chord with our consumers.”

“Ola is a home grown revolutionary service that makes life so much easier in a country like ours. We are proud and excited to launch Ola's first brand campaign and with their presence in over 60 cities now, we think this is just perfect timing! ChaloNiklo is a simple yet a very interesting and colloquial way to connote how Ola addresses a consumer’s need to leave in an instant from just about anywhere! The brand has many plans in the months to come and we hope to create more exciting work to help Ola achieve its goals.” said Kartik Iyer, CEO & Co-founder of Happy. 

The campaign is being run across TV, Radio, print and outdoor with a special focus on social media through Ola’s media agency, Motivator World.