Pele honoured by Amul: 3 ads of the co-op with 'The King'
Amul has doffed its hat to the legendary player twice before
Legendary athlete Pele often called the greatest football player of all time, passed away on Thursday, December 29. World over, tributes and condolences have been pouring in for the Brazilian football great. Indian dairy co-op Amul, known for its timely topicals, have also paid tribute to the legendary player with a befitting topical.
Captioned "SimPele the best," the black-and-white topic shows Pele in action on the field showcasing his signature "bicycle kick."
This, however, is not the first of Amul's topicals with Pele. Back in 2015, the co-op brought out its first topical with the legendary player.
The occasion was Pele's October 2015 India trip. He came to Kolkata for a 3-day tour after 38 years. He also visited India in 1977. The topical was centred on the warm welcome the star received when he visited India's football capital.
The next time Amul featured O Rei was in March 2021.
This time, it was to celebrate Cristiano Ronald surpassing Pele's goal record. CR7 trumped the Brazilian legend's 767 record by scoring 770 goals.
Pele passed away at 82 after complications arising from cancer. He fought a prolonged battle with the disease and was hospitalised in Sao Paolo. Brazil will bid goodbye to the legendary player by observing three days of mourning.
