Disney+ Hotstar to stream select Premier League matches in 4K resolution
The Premier League began on August 17
football
Fast&Up re-energises partnership with Mumbai City
The association has entered its fifth consecutive year
Amazon Prime Video and NBA announce 11-year global media rights agreement
Prime Video will present exclusive global coverage of 66 regular-season NBA games
FanCode inks 5-year deal with Asian Football Confederation for broadcast rights in India
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
Acer India ropes in footballer Sunil Chhetri for gaming contest
Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India
Kartik Aaryan kicks off association with Sony as its football brand ambassador
Sony Sports Network has launched ‘Your Home of Football’ campaign showcasing Kartik Aaryan’s love for the game
IndiGo becomes global partner and official airline for Indian football team
The partnership is set to span one year, commencing from September 15, 2023, to September 14, 2024
Worth a shot: Why are brands teaming up with non-cricket sports?
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Xiaomi India to sponsor Argentina national football team
Smartphone brand partners with The Argentine Football Association
Footballer Gurpreet Singh Sandhu extends contract with Puma India for 4 years
The extended deal with PUMA will see the goalkeeper continue as one of the top faces of PUMA football in India
Marquee football events have always attracted brands: Rajesh Kaul, SPN
Kaul, CRO – Distribution & Intl. Sales and Business Head – Sports at Sony Pictures Networks India, tells us about the network's plans for football in light of its renewed association with UEFA
H&M Move signs women’s football legend Nadia Nadim
In a new campaign, Nadia is seen taking part in a one-on-one battle with Zlatan Ibrahimović
Pele honoured by Amul: 3 ads of the co-op with 'The King'
Amul has doffed its hat to the legendary player twice before
adidas celebrates Lionel Messi’s World Cup career ahead of his final tournament
‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments
Cristiano Ronaldo graces Amul topical
The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor
Viacom18's new campaign brings Messi and Ronaldo home in a never-seen-before avatar
The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences
Viacom18 ropes in 10 sponsors for FIFA WC 2022
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI and Spartan Poker come on board as ‘presented by’ partners
Sony Pictures Networks gets exclusive rights to broadcast Ballon d'Or
The awards will also be live-streamed on SPN's on-demand OTT platform SonyLIV
Brands gain a lot from association with global events like FIFA World Cup: Top advertisers
Data reveals that football fans are responsive towards brands that tie-up with the FIFA World Cup
Country Delight motivates people to ‘Live Better’
The brand has come up with a new digital campaign and features two films
Bingo! strikes collaboration with Kerala Blasters Football Club
ITC’s Bingo! to be KBFC’s official snacking partner for Indian Super League 2022
MyySports to stream Doha Football Street-Child World Cup
The tournament will be played from October 11 to 15 as a lead-up to the FIFA World Cup 2022
Hero ISL is back after 2-year-long hiatus
The league has released a campaign film to mark the occasion
Adidas: Fuelling the FIFA World Cup hysteria in India
As football fever reaches a fever pitch, Adidas brings out its best innovations in apparel and more for the die-hard fans
adidas unveils federation kits for FIFA World Cup 2022
Jerseys have been designed for teams of Argentina, Germany, Japan, Mexico, Spain and Wales
KFC celebrates Kolkata’s love for ‘fried chicken’
The regional campaign consists of two brand films
FIFA Council suspends All India Football Federation
The suspension means FIFA U-17 Women’s World Cup 2022, scheduled to take place in India on 11-30 October 2022, cannot be held in the country as planned
TV a clear winner as the preferred medium for watching the English Premier League
With the English Premier League all set to kick off on Aug 6, e4m analyses a report on the league’s audience profile in India & how brands can leverage the tournament to target premium TV audiences
Disney Star retains Premier League media rights at lower fee
Sources say the broadcaster is paying $60 million for three years, which is $21 million less compared to the previous three-year cycle
Disney Star renews Premier League broadcast rights for next three seasons
With the extension, the broadcaster will be associated with the football league for over two decades
Extramarks becomes Official Learning Partner of Arsenal
The partnership will be seen in India, South Africa, Indonesia, and the Middle East
Culture Round-Up: IPL, Nobel, 100 cr vaccinations kept netizens hooked in October
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Indian Super League resurrects the football ecosystem in India
ISL has brought different stakeholders together in the sport’s ecosystem to revive the glory of Indian football
Indian Super League: A hotbed of innovative brand activation opportunities
Year after year, ISL enables brands to create unique and impactful experiences with technological innovations
Who are the fans of Hero ISL and what drives their incredible passion?
Indian Super League has dramatically altered the football landscape in India. Its loyal fan base is feverishly growing sans boundaries, nurturing young talent in the country
SPNI gets media rights to broadcast Bundesliga in India & the Indian subcontinent
The 2-year deal between Bundesliga International and Sony Pictures Networks, which has already commenced, will run until the end of the 2022-23 season
Nippon Paint becomes associate sponsor of Chennaiyin FC for fifth time
The team began their association with Nippon Paint ahead of the 2017-18 season
Reliance sets sights on scoring big with sports business
RIL will plug the only gap in its media and entertainment portfolio with the launch of its sports channels
FSDL acquires media rights for AFC competitions in four-year deal
The partnership comprises AFC’s major national team tournaments and club competitions for the 2021 to 2024 rights cycle
‘When the PL match is on, I give zero attention to everything around me’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
‘I have Manchester United logo on my engagement ring’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
‘I got my pre-wedding shoot done wearing a Liverpool jersey’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India
‘I am in love with Manchester United’s never-say-die spirit'
With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
61 million watched EURO 2020, says Sony
EURO 2020 attracted more than 3 times the viewers of EURO 2016, claims the network
‘At a screening if we score a goal, no one dares to switch seats’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Why the Premier League is an exciting platform for advertisers
With the world’s most popular football property, Premier League set for an August 14 kick off, we take a closer look at the platform and examine what the property and its fans have to offer brands
Euro 2020 has been a great tournament for us: Ranjana Mangla, SonyLIV
The platform claims to have garnered a rise in viewership with matches like Portugal vs Germany, Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage
Eurosport India promotes sports documentaries with ‘10 weeks – 20 Documentaries’ campaign
The sports channel will premiere 2 new episodes every weekend for 10 weeks
Eurosport acquires broadcasting rights for FIFA matches of India against Oman & UAE
The Indian national team will be playing two matches in the upcoming FIFA international friendlies on 25th and 29th
NFL inks broadcast deals worth $113 bn with Amazon, CBS, ESPN, Fox, NBC
The new agreements will begin with the 2023 season and run through the 2033 season