Pepsi welcomes Ahaan Panday and Aneet Padda to the brand family NM

Pepsi has welcomed Ahaan Panday and Aneet Padda to the Pepsi family.

The collaboration signals the beginning of Pepsi’s latest pop culture chapter, with the duo set to headline the brand’s forthcoming campaign.

Ahead of the official reveal, Ahaan and Aneet sparked online speculation around their "biggest trailer yet," but Pepsi had a different surprise in store. In a playful twist, the reveal turned out to be a fully equipped Pepsi Vanity Trailer a bait-and-switch that the internet quickly caught on to.

Commenting on the announcement, Mohak Bhatia, Brand Lead, Pepsi Cola at PepsiCo India, said, "Pepsi has always collaborated with gen-next talent who shape youth culture rather than merely reflect it—faces that bring energy, attitude, and cultural influence to the forefront. So, when it came to two of the biggest Bollywood debuts of 2025, we didn’t want to make just another conventional partnership announcement. We wanted to stand out with them, and flipping the script with 'the biggest trailer yet' felt like the freshest way to shake up the feed. As the new generation, Ahaan and Aneet bring an effortless, unfiltered chemistry that mirrors the unapologetic spirit of Pepsi. We’re incredibly excited to welcome them aboard."

Ahaan Panday, on the campaign, said, "Pepsi has always been the heartbeat of cool in India. Being associated with the brand at this stage of my journey feels incredibly special and something I am deeply grateful for. Pepsi has such a strong connection with the youth, and I’m thrilled to now be part of that legacy."

Aneet Padda, on the campaign, said, "Pepsi embodies the fearless confidence I live for. This campaign, therefore, feels very natural—playful, spontaneous, and full of energy. I’m excited to join a brand that has always been such an integral part of culture."