Experts believe that print, radio, and outdoor are also expected to recover some lost ground due to aggressive spending by advertisers across categories
Ad volumes registers 23% growth against July 2019
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
The three main categories judged were creative, media and broadcasters. These were further divided into 30 sub categories
As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector
Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience.
Glimpses of the conference and the awards that were held on January 31st at Taj Santacruz, Mumbai
A panel discussion around the innovation in TV advertising was moderated by Vanita Keswani, CEO of Madison Sigma
Pandey, National Creative Director, Leo Burnett showed creative showreels from brands to highlight how their work on television has helped to etch themselves in the minds people
Shivam Puri, CEO, Cipla Health, says TV ads give brands a ‘Bang for the Buck’
UT Ramprasad, Head of Marketing & Brand Communication, Commercial Vehicles, Tata Motors, speaks about ‘How TV delivers the strongest ROI'