Reliance Retail enters top ten advertisers’ list: BARC India
As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%
The total number of advertisers' insertions has grown by 4.75% to 642, 935 in Week 32 against 613,806 insertions in the last week. Insertions by brands has gone up by 5.06% to 167, 555 insertions as compared to 159,492 insertions in Week 31.
In the brands category, a spike has been witnessed in the total number of insertions for top brands this week.
In the advertisers’ category, Hindustan Unilever continued to be the biggest advertiser with199404 insertions against 193880 insertions in week 31 and 280,449 insertions in week 30. Reckitt Benckiser has ranked second with a slight decline in insertions. The advertiser recorded 178022 insertions in the current week against 179494 in the previous week. When compared with week 30 (150,176 insertions), the advertisers have increased their spends.
ITC Ltd has bagged the third spot this week with 46077 insertions followed by Godrej Consumer Products at fourth spot with 40003 insertions and Procter & Gamble on fifth spot with 34159 insertions.
Colgate Palmolive India bagged the sixth spot with 34096 insertions and Cadburys India stands seventh with 31864 insertions. Brooke Bond Lipton India stood at the eighth spot with 27983 insertions. The new entrant this week at the ninth position is Reliance Retail with 25945 insertions. Wipro is number ten with 25382 insertions.
In the brands category, Dettol Antiseptic Liquid continued to lead the list with 29636 insertions followed by Dettol Liquid Soap on second with 24385 insertions and Lizol on third with 17805 insertions. Policybazaar.com has bagged fourth spot with 16286 insertions and Dettol Toilet Soaps the fifth spot with 15431 insertions.
Lux Toilet Soaps, Surf Excel Easy Wash and Rummycircle.com with 13543 insertions, 13438 insertions and 13415 insertions have bagged the sixth, seventh and eighth positions respectively. Colgate Dental Cream and Horlicks stood at the ninth and tenth spots with 12682 insertions and 10934 insertions respectively.
