Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the second leg it dropped by 8%, compared to IPL 13
Horlicks is on second spot and Airtel Black on third, as per the weekly data
The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline
FMCG and e-comm categories grew by 36% and 21% YoY during this period
As per the weekly data, Policybazaar.com emerged as the second top brand this week
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Hindustan Unilever continues to lead advertiser's space for the week
Whitehat Education Technology, Dhani Services and Yamaha Motor India emerged as top new advertisers in Jan'21
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other
As per the data, among regional language channels, Tamil, Bengali, and Telugu channels topped during Aug-Dec’20 as well as Aug-Dec’19
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English sports channels and Dream11.com was on top among the common brands
The brands say ad rates might get hit in the absence of data
Myntra emerges as the top most growing advertiser in news genre in Aug-Sep
The highest growth in ad volume for Regional Language Channels at 20% was observed during Week 37 when compared to Week 27
As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%
Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30
Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre
The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list
As per the report, Week 23 recorded the highest number of new advertisers and brands
According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019
As per the report, Hindustan Unilever, Reckitt Benckiser and Government of India are among the top ten advertisers of this week
As per the seventh edition of the report, the count of brands advertising on TV grew by 10% whereas advertiser count increased by 9%
As per the report, some of the top brands in week 13 are Dettol, Lifebuoy soaps, Harpic and Lizol, as well as Hotstar VIP
The report also revealed that the news genre contributed to 9% of total viewership but accounted for 32% of ad volumes