RR Kabel gets Akshay Kumar to talk about safety with wires
The campaign also warns consumers against the dangers of toxic smoke
Wire and cable manufacturers R R Kabel has launched a new TVC campaign, #FireSeJyaadaJaanleva, starring Akshay Kumar.
This campaign underscores the importance of choosing high-quality wires for the safety of homes and families.
The TVC has been rolled out across major television channels and social media platforms.
Speaking on the launch of the TVC, Shreegopal Kabra, Managing Director at R R Kabel Limited, commented, “Our goal with this campaign is to raise awareness about the critical need for choosing the right quality wires for your homes. We want to dispel the myth that fire alone is the main danger during an outbreak. In reality, it’s the toxic smoke that poses the greatest threat to life. At RR Kabel, safety has always been our priority, and we continue to innovate to ensure our products meet the highest standards of protection.”
