RR Kabel gets Akshay Kumar to talk about safety with wires
The campaign also warns consumers against the dangers of toxic smoke
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IPL 2021: RR Kabel sponsors Kolkata Knight Riders
The association involves RR Kabel as the leading trouser branding for all the KKR team players
Akshay Kumar is back as 'Akalmand Fireman' for RR Kabel's #serialkiller campaign
The campaign cites data to show how mainstream media tends to overlook fire accidents, which causes more deaths than any other catastrophe in the country