‘Some of the magazines that are being published now would not be there in 2 years’ time’

“One of the great things of working in India is that the competition here is good. In my opinion, some of the magazines that are being published now would not be there in two years’ time. I love competition – ‘Condé Nast Traveller’ would be helped by the fact that ‘Lonely Planet’ travel magazine is coming out from the BBC… all those 18-20 year-old backpackers, who swear by ‘Lonely Planet’, once they don’t need to walk around permanently with the backpack and are able to afford hotel rooms with locks, then they can start reading Traveller,” says Nicholas Coleridge, Vice President, Condé Nast International.

e4m by exchange4media Staff
Published: Jan 27, 2010 7:02 AM  | 1 min read
‘Some of the magazines that are being published now would not be there in 2 years’ time’
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“One of the great things of working in India is that the competition here is good. In my opinion, some of the magazines that are being published now would not be there in two years’ time. I love competition – ‘Condé Nast Traveller’ would be helped by the fact that ‘Lonely Planet’ travel magazine is coming out from the BBC… all those 18-20 year-old backpackers, who swear by ‘Lonely Planet’, once they don’t need to walk around permanently with the backpack and are able to afford hotel rooms with locks, then they can start reading Traveller,” says Nicholas Coleridge, Vice President, Condé Nast International. More

Published On: Jan 27, 2010 7:02 AM 
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