Vi brings back ‘Be Someone’s We’ campaign

Vi has launched the second instalment of Be Someone's We campaign. This time the campaign is focussing on combatting loneliness among empty nesters.

Conceptualised by Ogilvy, this year’s campaign has been launched with its first film at ICC T20 World Cup, during the Sri Lanka Vs. South Africa match. The film titled “Durga Puja” draws inspiration from the feeling of empty nesters who often experience loneliness during festive season. The film shows that even the smallest of actions like a quick video call can go a long way to make parents feel loved, closer and cared for.

Vi’s ‘Be Someone’s We’ campaign is a reminder of the crucial role telecom plays in building and bridging communications. It reinforces Vi’s commitment to help people remain connected.

Commenting on the launch of the campaign, Avneesh Khosla, CMO, Vodafone Idea, said “At Vi, we believe that true connectivity is about technology becoming an enabler of fostering a sense of belonging and togetherness. With this year's ‘Be Someone’s We’ stories we aim to bring attention to the empty nesters, who often face a profound sense of loneliness. We hope to encourage their loved ones to check on the parents, make them feel valued and connected in little ways that go a long way.”

Speaking about the conceptualization of the campaign Rohit Dubey, Executive Creative Director at Ogilvy India said “To build ‘Be Someone’s Vi' further, we took a more narrative-driven approach. While the initial stories were telegraphic, these stories delve deeper into the emotional landscapes of empty nesters. ‘Be Someone’s We’ is a heartfelt plea to society to reach out and bridge the emotional gaps. With this, we hope to evoke empathy, show how Vi’s network can be a lifeline in thriving meaningful relationships.”