12-min ad cap: Delhi HC refuses to hear matter
The next hearing has now been scheduled for 12 February 2026
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Are GST cuts beginning to revive TV advertising?
Industry experts see early green shoots in December, but say the recovery remains gradual
IPG's Group Chief Talent Officer Savita Mathai steps down
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
Two authorities, one industry: India’s broadcast rules stuck in limbo
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Delhi HC orders removal of YouTuber Bhuvan Bam’s images circulated without consent
The court did not issue an immediate ruling on the wider issue of Bhuvan Bam’s personality rights
Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Farah Khan at 61: From BO hits to YouTube success – Key takeaways from her content journey
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
From Amul Girl to AI avatars: How brand mascots are being reimagined
As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns
Diamonds in today’s India: From family asset to personal statement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
What creativity will mean for brands in 2026
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
Manesh Swamy launches FirstAI Consultancy Services
Manesh Swamy launches FirstAI Consultancy Services
The merger set to reimagine India’s marketing and communication future
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
UFO Moviez and Miraj Cinemas forge partnership
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
Cricket To Commerce By OK
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Trump signs bill to compel release of more Epstein documents
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Media Ace Awards: Shantanu Sirohi awarded ‘Network Digital Head Of The Year’ honour
Vinod Thadani, Chief Growth Officer, Dentsu Media & CEO, iProspect and Rohan Mehta, CEO, FCB Kinnect, were the runners-up in this category
TCE Appoints Puesh Ajmani as CDO to Lead AI-Driven Engineering Transformation test
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
test nitin Duroflex: The Business of Rest
From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
OTT regulation comes under MIB ambit: Jyotiraditya Scindia
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
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Business of Number 1 Yaari 1
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
IndiaDotCom's Devika Dayal steps down as Revenue Head
Devika Dayal, who reported to Mona Jain, former Chief Revenue Officer of News and ZMCL, had joined the 6 months back
Vinod Cookware dishes out quirky new TVC for SAS-based premium range
The ad has been conceptualized by Network Advertising and produced by 10 Films
Mazhavil Entertainment Awards 2024 to captivate audiences on Sept 7th and 8th
The awards will be exclusively telecast on Mazhavil Manorama
Evolving brands being true to their roots will stay relevant: Vishal Subharwal, HDFC Life
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
4700BC & Netflix partner with Karan Johar to unveil popcorn flavours
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Dhruvish Thakkar named AVP - Revenue and Growth at Swiggy Dineout
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
BMC appoints Dr Vipin Sharma as Additional Municipal Commissioner; assigns advtg dept
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Srinivasan B completes 35 years in Vikatan
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Viren Vesuwala elevated to Lead, Strategic Partnerships & Alliances at White Rivers Media
Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications
Sportz Village shines light on the 'syllabus' of champions in new film
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Sutapa Chatterjee named Associate Vice President at Vishal Mega Mart
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Navin Sharma joins NewsReach as VP-Operations
Navin Sharma has over 18 years of industry experience
Sonia Huria quits Amazon Prime Video
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
The new media giant
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Digitek announces new association with Janhvi Kapoor & Rohit Saraf
The collaboration will kick off in the upcoming festival season with a series of campaigns
Arvind Limited unveils first campaign with Dr. Lakshyaraj Singh Mewar
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
Sellevents.online's Arvindra Kanwal no more
The cause of his death is not yet known
NCLT approves Star India-Viacom18 merger scheme
The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy
Disney-RIL merger is the beginning of new era in India’s entertainment inc: Mukesh Ambani
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
Saloni Arora elevated to Business Head at Arvind Fashions Limited
Prior to this, Saloni Arora was Head of Marketing at the company
Reliance-Disney merger: A look at the combined assets
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
Aakash becomes Kaun Banega Crorepati’s Knowledge Partner
The association with KBC is a natural extension of AESL's commitment to education, Aakash said