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From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
e4m Staff Aug 26, 2025 12:09 PM
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
e4m Staff Nov 14, 2024 8:08 AM
Devika Dayal, who reported to Mona Jain, former Chief Revenue Officer of News and ZMCL, had joined the 6 months back
exchange4media Chennai Bureau Sep 13, 2024 4:08 PM
The ad has been conceptualized by Network Advertising and produced by 10 Films
Aarzoo Snigdha Sep 10, 2024 3:19 PM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Prior to this, Sutapa Chatterjee was with KFC as Assistant General Manager
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
The collaboration will kick off in the upcoming festival season with a series of campaigns
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
e4m Staff Sep 3, 2024 12:12 PM
The Mumbai bench of the NCLT has noted that the scheme appears 'fair and reasonable' with no violations of any provisions of law or public policy
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
After months of uncertainty, the CIC finally approved the $8.5 billion merger between Reliance and Walt Disney on Wednesday
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM
The collaboration will kick off in the upcoming festival season with a series of engaging campaigns
e4m Staff Aug 28, 2024 3:20 PM
Vivek Kangath joins Kalyan Jewellers with over a 15+years of experience in the field of corporate communications and PR
e4m Staff Aug 28, 2024 12:35 PM
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
e4m Staff Aug 27, 2024 6:31 PM
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
e4m Staff Aug 27, 2024 2:14 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The venture has been led by industry leaders Rohit Adya, Arvind Salunke, Amit Dogra, Proful Lall and Manish Shyam
e4m Staff Aug 26, 2024 2:26 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
e4m Staff Aug 23, 2024 10:25 PM
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
Prior to this, Taide spent over three decades in marketing at Procter and Gamble
e4m Staff Aug 23, 2024 1:18 PM
Banijay Asia is producing Indian remakes of five of Sony Pictures’ international scripted series
e4m Staff Aug 22, 2024 1:02 PM
Before joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth
e4m Staff Aug 22, 2024 12:04 PM
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
e4m Staff Aug 21, 2024 3:07 PM
For over 3 decades, Navika Kumar has not only been presenting her strong insights but also lending her powerful voice to causes of national importance
e4m Staff Aug 21, 2024 2:18 PM
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
e4m Staff Aug 20, 2024 1:22 PM
The campaign underscores the importance of every generation being aware of their health and wellness
e4m Staff Aug 19, 2024 12:36 PM
Mukherjee will be responsible for creating new products and proprietary solutions that in turn will spur growth for clients, the agency and the industry
e4m Staff Aug 16, 2024 2:45 PM
The drama is a collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment
e4m Staff Aug 16, 2024 1:38 PM
The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress
e4m Staff Aug 15, 2024 8:00 AM
