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From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 22, 2026 11:38 AM
Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account
e4m Staff Jun 18, 2026 6:46 PM
Prior to this, Rahul Shinde was Chief Executive Officer of Yum! Brands and Whole Time Director at Devyani International Limited
e4m Staff Jun 18, 2026 12:07 PM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
e4m Staff Jun 18, 2026 11:12 AM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 18, 2026 10:46 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 18, 2026 8:58 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 18, 2026 8:50 AM
Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
e4m Staff Jun 17, 2026 3:04 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
e4m Staff Jun 17, 2026 2:47 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
e4m Staff Jun 17, 2026 2:43 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 17, 2026 2:30 PM
Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects
e4m Staff Jun 17, 2026 1:45 PM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
e4m Staff Jun 17, 2026 12:46 PM
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
e4m Staff Jun 17, 2026 12:44 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Jun 15, 2026 5:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands
Ganapathy Viswanathan Jun 15, 2026 5:36 PM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 15, 2026 5:30 PM
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Aryendra Khan Jun 15, 2026 5:14 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM