Voltas’ Independence Day campaign honours the spirit of blue-collar workforce

AC brand Voltas Limited has launched a new digital film, #HumseDeshKiPehchaan, reinforcing the role of the blue-collar workforce in building the nation and keeping the wheels turning, without a pause. Launched on the occasion of India’s 76th Independence Day, this film is an honour and acknowledgement of the zeal of every worker who has helped to build a self-reliant nation.

“The #HumseDeshKiPehchaan film is inspired by the undying spirit of over 300 million blue-collar workers in India. Being the backbone of the nation’s economy, these ground-level warriors are the driving force to keep the nation up and running. With this film, Voltas has aimed to capture the spirit of the front-runners and their journey with Voltas in making them self-reliant and ready for the future. The film gives voice to the blue-collar worker community who have been tirelessly working towards skilling themselves to a steady journey of being ‘Atmanirbhar’, making India stronger than ever,” the company said.

Through the film, the factory workers at Voltas express how they have become a part of the country’s infrastructure progress. Voltas aspires to not only become self-reliant but also empower their workforce to build a future where they can rely on their own skills for the development of themselves and the entire nation. 

The film demonstrates the company’s dedication to establishing a sustainable livelihood, community development, and addressing the national issue of skilling and unemployment. The film also highlights how the brand has changed the lives of industrial workers and youngsters who have been trained both before and after their involvement with the brand. 

Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said “Independence Day is an opportunity for us to reminisce the contribution of the Voltas family in building the nation. We, at Voltas, have always focused on the holistic growth of the company, its employees, external stakeholders and the country. This film expresses how our pillar, the shop-floor workforce, is our strength in making India self-reliant. ‘Atmanirbhar Bharat’ is an initiative that needs to be ingrained from ground level to help every individual become independent, while contributing to the nation’s economic and social growth.”