independence-day-campaign - Latest News About independence-day-campaign

The campaign encourages women to celebrate themselves and value their freedom

The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future

The campaign's overarching goal is to encourage financial independence and foster an investment culture across the country