voltas
Each DVC incorporates local aspects and situations relatable to different Indian audiences
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Deba Ghoshal Jun 5, 2023 9:23 AM
In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future
exchange4media Staff Aug 12, 2022 8:35 AM
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Sonam Saini Jun 11, 2021 9:09 AM
The commercial has been conceptualised by Voltas and Ogilvy
exchange4media Staff Jun 7, 2021 11:25 AM
At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach
exchange4media Staff Apr 28, 2021 9:07 AM
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Simran Sabherwal Nov 4, 2020 8:33 AM
The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front
exchange4media Staff Jul 19, 2020 10:00 AM
The #IAmEnough campaign has been conceptualized by Momspresso
exchange4media Staff May 12, 2020 4:01 PM
The campaign, which has been co-created with Gajraj Rao, is a new chapter in the Voltas’ Maha Adjustable story and maintains its quirky tone
exchange4media Staff May 9, 2020 10:14 AM
Rathore has earlier been associated with organisations like DSport, Ten Sports Network, Times Internet and most recently Voltas Beko
exchange4media Staff Mar 11, 2020 2:53 PM
