Voltas Beko’s campaign is about stubborn laundry woes during rains
Each DVC incorporates local aspects and situations relatable to different Indian audiences
voltas
Voltas – India back with Moorthy for 'Shor Kam Kaam Zyaada' campaign
This campaign has been created by Ogilvy India
Voltas Beko salutes the women who bring happiness to homes
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
Storytelling to boost sales in the competitive market of FMCG, consumer appliances
Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders
Hansveen Kaur to head brand management & digital marketing at VoltasBeko
She joins from Momspresso
Voltas’ Independence Day campaign honours the spirit of blue-collar workforce
In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future
Voltas launches new campaign for its range of PureAir ACs
The ad film has been conceptualized by Ogilvy
Consumer Durables sector customises media mix in new normal, drives digital transitions
The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% during April-May'21
Voltas' new DVC talks about corrective action to save planet
The commercial has been conceptualised by Voltas and Ogilvy
'With TV, 2 fundamental factors of advertisements, affectivity & efficiency, are on point'
At the e4m TV First Conference, the panellists agreed on how TV continues to be the dominant medium when it comes to offering the highest reach
Voltas Beko unveils ‘#GharSabkaZimmedariSabki’ campaign
Urges families to share responsibilities equally at home
Brands up marketing spends as consumers step out for the much-awaited Diwali shopping
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Voltas Beko DVC tells us how washing dishes during pandemic can be fun
The digital video, conceptualized by Wunderman Thompson, is inspired by a bunch of friends who are doubling up their responsibilities on the personal and professional front
Voltas Beko pays tribute to single moms in Mother's Day campaign
The #IAmEnough campaign has been conceptualized by Momspresso
Voltas & Ogilvy urge Indians to be ‘Maha Adjustable’ during lockdown
The campaign, which has been co-created with Gajraj Rao, is a new chapter in the Voltas’ Maha Adjustable story and maintains its quirky tone
MyTeam11 names Manvendra Singh Rathore as Chief Marketing Officer
Rathore has earlier been associated with organisations like DSport, Ten Sports Network, Times Internet and most recently Voltas Beko