WhatsApp launches #TakeCharge campaign along with Yuvaa
The week-long campaign encourages people to be aware about online safety and digital well-being
WhatsApp has launched a week-long #OnlineSafety campaign in partnership with Yuvaa. The campaign #TakeCharge commenced on ‘Safer Internet Day’ on February 8 with a series of infotainment content on Yuvaa’s Instagram page with an aim to raise awareness about online safety, encouraging all to understand the various safety tools and resources that can be used to stay in control online.
Through the voice of a diverse set of creators, the campaign will touch upon various aspects of online safety and the best practices that people should follow to stay in control of their safety on the internet. Youth creators Taneesha Mirwani, Anchal Agarwal, Anmol Sachar and Shreya Kapoor share important content about internet safety such as understanding - best online practices, digital payments, group controls, and others to educate users on managing their online presence and interactions better.
Talking about the latest #TakeCharge user-safety campaign Abhijit Bose, Head of India, WhatsApp, said, “WhatsApp is an industry leader among private end-to-end encrypted messaging services in promoting online security. Besides continuously innovating on the product side to build safety features, WhatsApp also deploys dedicated teams of data scientists, analysts, security experts as well as AI & ML to keep users safe online 24x7x365. Additionally, it has been our continuous endeavor to raise awareness and education about user-safety. Our current Safer Internet week campaign is another such attempt to help users understand the importance of online safety and how they can #TakeCharge to navigate the internet safely.”
