WPP H1 revenue up 7%; India grew 0.8%
The ad agency's operating profit for H1 stands at $306 million
WPP has reported 6.9% increase in revenue for H1 2023 from $6755 million in the same period last year to $7221 million.
The ad agency's operating profit for H1 stands at $306 million.
India grew 0.8% in H1 with a tough comp of 37% growth last year, the agency said in its financial report.
"Like-for-like performance improved in Q2 to 2.5%, driven by CPG clients and media wins we expect a further acceleration in the second half, reflecting softer comps and recent new business."
Mark Read, Chief Executive Officer of WPP, said: “We have exciting future plans in AI that build on our acquisition of Satalia in 2021 and our use of AI across WPP. We are leveraging our efforts with partnerships with the leading players including Adobe, Google, IBM, Microsoft, Nvidia and OpenAI. We are delivering work powered by AI for many clients including Nestlé, Nike and Mondelēz. AI will be fundamental to WPP’s future success and we are committed to embracing it to drive long-term growth and value.”
