As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print saw a decline of 28% and 25%, respectively
Pairing creativity with tech, data and commerce skills has propelled WPP's growth numbers to 2019 levels a year ahead of plan, says CEO Mark Read in a chat with e4m
A CARE Ratings report notes that HBCPL's revenue has been affected due to the drop in newspaper circulation from 8,36,290 copies in FY20 to 4,07,118 in H1FY21
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%