Zenith retains Rs 650 cr Nestlé media business

In a significant development, Nestlé India, one of the country’s leading food and beverages conglomerate, has retained Zenith as the AOR (agency of record) for its media business. The account size is pegged to be Rs 650 crore.
This follows after the recent development of Nestle also consolidating its Nutrition digital marketing business with Zenith and DigitasLBi.

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate.

 Zenith was appointed as Nestlé’s media agency in 2005 and has been handling the company’s media duties since, across business segments.

Tanmay Mohanty, Group CEO, Zenith India, says, “Nestlé is Zenith’s flagship account and we have had this relationship for more than a decade. We are super delighted that the client has once again handpicked us and it is a clear endorsement of Zenith’s competency and ability to deliver.”