zenith
Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
e4m Staff Dec 12, 2023 2:17 PM
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
exchange4media Staff Jun 9, 2023 9:23 AM
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
exchange4media Staff Jun 5, 2023 12:48 PM
Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to come
The mandate has been won following a multi-agency pitch process
exchange4media Staff Nov 3, 2022 9:16 AM
Zenith will handle integrated media planning, buying and implementation
exchange4media Staff Jul 6, 2022 8:57 AM
Zenith’s Advertising Expenditure Forecasts report says India to lead the growth with 21% expansion this year
exchange4media Staff Jun 8, 2022 11:01 AM
Zenith has been handling Nestle’s media planning and buying business for 17 years
exchange4media Staff May 31, 2022 8:16 AM
At the first edition of e4m Pride of India Brands conference, a panel of entrepreneurs shared their secrets of building successful brands for Bharat
exchange4media Staff Apr 22, 2022 8:53 AM
The agency will handle the entire gamut of media planning, including brand strategy, media buying & implementation
exchange4media Staff Mar 16, 2022 9:57 AM
Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023
exchange4media Staff Mar 7, 2022 11:16 AM
Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024
exchange4media Staff Dec 6, 2021 12:11 PM
The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years
exchange4media Staff Nov 5, 2021 1:31 PM
Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021
exchange4media Staff Oct 4, 2021 12:21 PM
According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year
exchange4media Staff Jul 26, 2021 12:28 PM
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation
exchange4media Staff Jul 12, 2021 9:04 AM
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Sonam Saini Jul 8, 2021 8:55 AM
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
Tasmayee Laha Roy Jun 30, 2021 8:10 AM
Kapur will be responsible for media planning, relationship management and supervising the complete and integrated offering for the client
exchange4media Staff Jun 1, 2021 9:00 AM
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019
exchange4media Staff May 24, 2021 11:34 AM
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Tasmayee Laha Roy May 7, 2021 7:58 AM
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Tasmayee Laha Roy Mar 19, 2021 8:36 AM
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical
exchange4media Staff Feb 26, 2021 8:34 AM
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report
exchange4media Staff Nov 2, 2020 11:22 AM
The pace of recovery is faster in Tier 2, 3 and beyond markets as compared to the metros, say industry players
Tasmayee Laha Roy Jul 30, 2020 8:46 AM
A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar
exchange4media Staff May 19, 2020 8:56 AM
This includes the mainline media and digital duties of the smartphone e-brand
exchange4media Staff Feb 5, 2020 1:10 PM
