Neelav Bose named Chief Strategy Officer at Zenith
Prior to this, Neelav Bose was with Mindshare
zenith
Zenith’s Vibhor Mehrotra joins Innocean India as Managing Partner
Vibhor Mehrotra stepped down as the Chief Digital Officer at Zenith earlier this month after being associated with the Publicis Groupe for 9 years
Zenith’s Chief Digital Officer Vibhor Mehrotra moves on
He was associated with the Publicis Groupe for 9 years
Zenith India appoints Vaibhav Jadon as National Buying Head
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
3 senior media buying heads move out of Zenith - The ROI Agency
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
2023: Quick commerce, consumer privacy, gaming and content to drive digital growth
Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to come
Zenith India bags digital media mandate for LG Electronics
The mandate has been won following a multi-agency pitch process
Zenith India appoints Trishul Bhumkar as Managing Partner
Bhumkar will be reporting to Zenith India CEO Jai Lala
Eureka Forbes awards media mandate to Zenith India
Zenith will handle integrated media planning, buying and implementation
Global ad market to grow 8% in 2022: Report
Zenith’s Advertising Expenditure Forecasts report says India to lead the growth with 21% expansion this year
Nestle India retains Zenith for media account
Zenith has been handling Nestle’s media planning and buying business for 17 years
'As a brand, we understand the inherent strength of Bharat better'
At the first edition of e4m Pride of India Brands conference, a panel of entrepreneurs shared their secrets of building successful brands for Bharat
Nestle India calls for pitch to handle its Rs 700-crore media account
Publicis Groupe-owned Zenith India is the incumbent agency
Zenith India bags media mandate for Zoomcar
The agency will handle the entire gamut of media planning, including brand strategy, media buying & implementation
OTC healthcare: Digital ads & e-comm to drive 8% growth in ad spends this year
Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023
Singapore Tourism Board appoints BBH and Zenith to manage global creative & media duties
The appointment is for two years and three months
Digital transformation to drive 9% growth in global ad spend in 2022: Zenith report
Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024
Zenith bags global media mandate of Lloyds Banking Group
The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years
Home appliance advertising to exceed pre-pandemic level by 24% in 2023: Zenith report
Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021
Global AdEx to grow 11.2% in 2021 driven by online video, e-comm: Zenith report
According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year
For marketers, ‘unlock’ is the ‘new advertising season’
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Mamaearth awards media business to Zenith
Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation
Are advertisers looking to splurge in a sports-packed 2021?
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Cost cut & ad volume growth to propel print’s recovery post Covid’s second wave
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
Zenith appoints Priyanka Kapur as Vice President for Nestlé business
Kapur will be responsible for media planning, relationship management and supervising the complete and integrated offering for the client
Alcohol ad spend to see 5.3% growth in 2021: Zenith report
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019
Regional publications close a cheerful Q4, Hindi leads ad volumes
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Turning a new page: Print ends fiscal year on a high, Q4 takes rev close to pre-Covid days
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Zenith India names Ramsai Panchapakesan as National Buying Head
Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical
Video brands to spend 57% budget on digital advertising in 2020: Zenith report
India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report
Return of advertisers brings cheer to Print
The pace of recovery is faster in Tier 2, 3 and beyond markets as compared to the metros, say industry players
Shemaroo TV presents e4m Webinar: FTA channels need to invest in content: Industry experts
A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar
Zenith wins media mandate for HONOR in India
This includes the mainline media and digital duties of the smartphone e-brand