IRDAI invites bids for appointment of media agency
The request for proposal was issued on March 16, 2024
The Insurance Regulatory and Development Authority of India (IRDAI), Hyderabad, has invited proposals for the appointment of a media agency.
“The empaneled agencies would be required to suggest a media strategy to IRDAI and to buy space in various media for releasing the advertisements,” IRDAI said in its request for proposal.
The request for proposal was issued on March 16, 2024.
IRDAI is a statutory body formed under an Act of Parliament, i.e. Insurance Regulatory and Development Authority Act, 1999 (IRDA Act, 1999) for overall supervision and development of the insurance sector in India.
The selected agency will have to design and develop the creatives for undertaking multimedia, multilingual Pan-India public awareness campaigns for disseminating information to members of the public.
