Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
The request for proposal was issued on March 16, 2024
Aditya Kanthy, CEO of Omnicom Advertising Services, talks to e4m about the idea behind the creation of the new entity, the road ahead, and more
Organic revenue in APAC market declined by 7% due to client losses in China, India and Singapore
The dentsu-owned agency will take charge from January 2024
Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
The automobile major’s account is currently being handled by dentsu
The e4m Media Ace Award is a recognition of works done by the agencies from June last year
Industry leaders will deliberate on what it takes to build 'The Media Agency of Tomorrow'
The media agency’s net profit for the fiscal year stood at Rs 18.6 crore
Zenith will handle integrated media planning, buying and implementation
The account will be led out of the agency’s Mumbai office
The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform
The account will be managed by the agency’s Bengaluru office
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands
We look forward to building the brand with Korra through meaningful and insightful communication, says Varun Alagh, Co-Founder & CEO, Mamaearth
The agency will help the FMCG startup scale its business with data and analytics-driven approach