SBI CMO Sweta Aggarwall moves on

Aggarwall had joined SBI in January 2020 from the National Payments Corporation Of India (NPCI) where she was the Senior Manager - Marketing

by exchange4media Staff
Published: May 28, 2021 5:26 PM | 1 min read

SBI Chief Marketing Officer Sweta Aggarwall has moved on from the organisation after a 15-month stint. Sweta had joined SBI in January 2020 from the National Payments Corporation Of India (NPCI) where she was the Senior Manager - Marketing.

"Yes, I have moved out of SBI," she told exchange4media.

As CMO, Sweta's key role was to strengthen the bank’s unique and compelling voice and build high brand equity, relevance, reputation, and perception. During her stint, she led the marketing transformation for the bank by driving an enhanced digital customer journey. She also strengthened SBI's omnichannel customer engagement strategy including hyper-local marketing.

At NPCI, Sweta spent three years and eight months. She led the marketing team of 10+ professionals to meet business targets and set the foundation of the marketing function.

In her career spanning 18 years, Sweta has worked with organisations like Saint Gobain India, Jet Airways, Aromas Cafe Lounge, Go Air, Ebix Cash, Collinson, and Select Direct Marketing Communications in various marketing and communications role.

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Published On: May 28, 2021 5:26 PM

Tags Cmo Sbi resignation announcements Sweta Aggarwall