SBI General Insurance names Naveen Chandra Jha as MD & CEO
Naveen Chandra Jha has been associated with State Bank of India since 1994
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SBI Life shows how dad is ‘Life Mitra’ this Father’s Day
The digital film highlights how fathers resolve life’s challenges with sound practical advice
Father's Day 2024: Ads that celebrate dads
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
On Father’s Day, SBI Life’s #PapaHainNa honour’s the multi-faceted role of father
The digital film highlights the role of fathers being ‘Life Mitra’ to resolve life’s challenges with sound practical advice
SBI General Insurance appoints Ajit Sharma as Regional Head-East 2
Ajit Sharma has held key positions in ICICI Lombard, MetLife India, Vserv Capital, Bajaj Allianz Life, and Getit Infomediary
Mother's Day 2024: How brands said 'Thank you, Mom' this year
Some standout campaigns by brands that celebrated the different hues of motherhood
SBI Life’s Mother’s Day campaign pays tribute to motherhood
The digital film highlights how mothers can nurture both, their children as well as career ambitions
SBI Securities connects cricket & investments with the IPL campaign
The campaign, #PlayItRight, is a series of five films
SBI Securities cheers for women embarking on their investment journey
The Women's Day campaign has been created by SBI's in-house creative team
SBI Life Insurance partners with Lucknow Super Giants
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
Virendra Bansal takes charge as new MD & CEO of SBI Capital Markets Limited
Prior to this, Virendra Bansal was the Country Head for the US Operations of SBI
SBI Life’s Children’s Day film stresses need for nutrition & healthcare awareness
The ‘Paanchvi Diwali’ campaign is an effort to ensure that every child across rural India is healthy and nourished, the company said
SBI Securities encourages everyone to invest with confidence
The financial services company has released its first brand film centred on financial empowerment
SBI General Insurance launches TV, digital campaigns
The brand film features a series of scenarios spanning non-life insurance product categories - Motor, Health and SME
BCCI announces SBI Life as Official Partner for domestic & international season 2023-26
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
SBI Life’s #PapaHainNa salutes every father who never quits
The campaign leverages AI to emphasize the timeless nature of father-child bond
1702 Digital bags AOR duties of SBI Securities
The digital marketing agency will provide App Store Optimization (ASO) and Search Engine Optimization (SEO) services
SBI Life Insurance & Rajasthan Royals franchise unveils large helmet installation
The installation has been placed at Sawai Mansingh Stadium, Jaipur
SBI General Insurance names Rathin Lahiri as Head-Marketing & CSR
Lahiri comes with 30 years’ experience in financial services & consumer industries
SBI General shows what it means to be the 'woman of the house'
#NayaNazariya presents the evolving roles of women as takers of financial decisions in the family
ON PURPOSE wins 3 new accounts in social impact
The businesses won are of Good Food Institute India, ACT & SBI Foundation
SBI Securities unveils new brand identity
The new logo retains its iconic SBI logo unit
Infidigit bags SEO mandate for SBI Life Insurance
Infidigit is set to create a strategy to organically boost SBI Life’s ranking through its interactive website
SBI Securities ropes in NK Purohit as Chief Business Officer
Purohit has a rich experience of more than 23 years
SBI General wants you to put health first this Diwali
A digital film #JoBhiHoHumDekhLenge has been amplified on all social media handles of the company
Deepak Kumar Lalla takes over as MD & CEO at SBICAP Securities
Lalla was previously heading SBI’s Wealth Management Business
SBI General Insurance celebrates the bond between siblings with digital film
#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life
SBI General Insurance names Paritosh Tripathi as MD & CEO
Tripathi succeeds P C Kandpal who has been posted as DMD (P&RE) at Corporate Center, State Bank of India
SBI General Insurance uses father-daughter bond to deliver message of empowerment
Released on Father’s Day, the film shows a dad teaching his daughter the true values of independence and to fight for what she believes in
Brands making a splash with colours of joy this Holi
Take a look at some of the Holi brand campaigns that are adding to the festive flavour
SBI Life releases TVC to unveil new brand identity
Brand consultancy Chlorophyll has worked with SBI Life on the rebranding exercise
Karan Johar roped in as first-ever Chief Creative Advisor of Universal Sportsbiz
Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns
Ad controversies: Unexpected criticism or calculated gamble?
Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers
Jaaved Jaaferi is all praises for SBI Card's 'Dumdaar Dus'
The actor dons two quirky avtars for the ad campaign that will be amplified across print publications, leading news channels, and social media platforms
Tonic Worldwide wins social media mandate for SBI General
The account will be handled by the agency’s Mumbai Office
SBI General Insurance reminds listeners about the value of health insurance
The new educational radio campaign will be spread across India’s leading stations covering various cities
'Level up in life', says SBI Life Insurance in new ad
The TVC is conceptualized by Mullen Lintas
SBI General Insurance unveils its 'musical' logo
The new sonic identity is an endeavour to create a deep and multisensory experience for SBIG's customers
SBI Card unveils 'Khushiyon ka Credit Card' campaign
The film celebrates the new empowered woman who discovers reasons to cherish and rejoice in the happiness of her loved ones, along with pursuing one’s own dreams and ambitions
SBI's latest campaign urges people to be nice on social media platforms
The campaign has been curated by Gurgaon-based integrated marketing agency, Kreativ Street
SBI Life's new campaign showcases a father’s commitment towards protecting his family
The campaign has been conceptualized by WAT Consult
Yes Bank ropes in Ritesh Mehta as Senior VP, Marketing & Communications
Mehta was formerly AVP- Corporate Communications, at State Bank of India.
'We are happy to lead and simplify the digital transaction experience for consumers'
Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking
SBI CMO Sweta Aggarwall moves on
Aggarwall had joined SBI in January 2020 from the National Payments Corporation Of India (NPCI) where she was the Senior Manager - Marketing
SBI Life honours the dedication of working mothers in a post-COVID world this Mother's Day
The #MummyKahanHain Mother’s day digital video encapsulates how kids and family members have recognized an unexplored side of mothers during the COVID work from home scenario
Prachar Communications wins SBI's media account worth Rs 250 cr
Prachar won the account following a multi-agency pitch in which 26 agencies had participated
SBI General Insurance strives to make hope win with Cancer Day campaign
The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia
TheSmallBigIdea’s TSBI Bharat bags social media mandate for ZEE Vajwa
Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers
SBI General Insurance rolls out #SaveTax campaign
The rap song, featuring SBIG employees, is an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance
BC Web Wise wins social media mandate of SBI Card
The account will be handled from BC Web Wise’s Gurgaon office