cmo
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
e4m Staff Sep 4, 2024 11:38 AM
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more
e4m Staff Aug 26, 2024 9:14 AM
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success
e4m Staff Aug 24, 2024 9:30 AM
The Pitch CMO Summit - Bengaluru 2024 will be hosted on Friday August 23
e4m Staff Aug 21, 2024 9:19 AM
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
e4m Desk Aug 16, 2024 12:25 PM
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
e4m Staff Aug 13, 2024 10:10 AM
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Sohini Ganguly Jun 28, 2024 9:06 AM
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
e4m Staff Jun 13, 2024 3:55 PM
At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu Group, on future-proof marketing strategies
e4m Staff Jun 12, 2024 11:58 AM
Lemma's Rajeev Dhal and Noise' Utsav Malhotra decode strategies to reach out to the elusive 'digital nomad' at the e4m Pitch CMO 2024 summit
e4m Staff Jun 11, 2024 4:45 PM
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
e4m Staff Jun 10, 2024 7:14 PM
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
e4m Staff Jun 10, 2024 9:03 AM
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
e4m Staff Jun 10, 2024 8:44 AM
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
The list recognises leaders who have demonstrated exceptional talent, innovation, and leadership in the marketing field, and are under 40 years of age
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
Sohini Ganguly May 31, 2024 8:39 AM
The theme of this edition of the conference is ‘unlocking meaningful growth for brands’
e4m Staff May 28, 2024 8:30 AM
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
Sohini Ganguly Apr 8, 2024 8:57 AM
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Sohini Ganguly Mar 27, 2024 9:11 AM
Gaurav Mehta joined Noise in March 2023 and prior to that he was with Zupee
e4m Desk Mar 26, 2024 10:55 AM
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
e4m Staff Mar 23, 2024 4:59 PM
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
e4m Staff Mar 23, 2024 9:13 AM
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
e4m Staff Mar 23, 2024 8:48 AM
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
e4m Staff Mar 23, 2024 8:15 AM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world
Tanzila Shaikh Mar 22, 2024 4:38 PM
At Pitch CMO Summit, DoubleVerify Sales Head Nachiket Deole spoke about how brands can drive campaign performance in the age of AI
Ritika Upmanyu Mar 22, 2024 3:35 PM
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Chehneet Kaur Mar 22, 2024 9:11 AM
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
Shantanu David Mar 22, 2024 9:05 AM
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
e4m Staff Mar 22, 2024 8:43 AM
The awards recognise trailblazers in the marketing ecosystem for their creative, innovative and path-breaking works
e4m Staff Mar 21, 2024 9:59 PM
At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0
e4m Staff Mar 21, 2024 5:55 PM
