Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
cmo
Are marketers on track with the news ecosystem?
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
Harnessing digital for rapid brand growth: Expert talk at marketing summit
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
‘Most creative agencies are not incentivized on how to cut time spent on a project’
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more
'Intent drives the purchase, but inspiration creates loyal customers'
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success
Pitch CMO Summit - Bengaluru 2024: Marketing world’s landmark event is here
The summit will be held in Bengaluru tomorrow
Pitch CMO Summit 2024 to host sessions to challenge conventional marketing wisdom
The Pitch CMO Summit - Bengaluru 2024 will be hosted on Friday August 23
Pitch CMO Summit 2024 to see in-depth panel discussions on shaping future of marketing
The event will be held on Friday, August 23, 2024, in Bengaluru
Pitch CMO Summit - Bengaluru 2024: Engaging sessions to drive marketing excellence
The summit will be held on Friday, August 23, 2024, in Bengaluru
PepsiCo India CMO Tarun Bhagat gets additional role
Tarun Bhagat has taken up the additional role of Lead Away from Home Channel, India BU Beverages
Pitch CMO Summit - Bengaluru 2024: Upcoming edition to bring brand leaders together
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
86% of CMOs see creativity as crucial for driving biz growth: Dentsu Creative CMO report
The percentage of CMOs agreeing that Generative AI will never make content that moves us declined 18 percentage points year on year
CMOs battling to balance budget cuts & ROI before festive season
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Data Overload: Why are CMOs struggling to find actionable insights?
The sheer volume of data can be overwhelming, leading to the dilemma – distinguishing high-quality, actionable insights from the noise, say experts
Customer centricity needs tech & data to appeal to customer appropriately: Partho Banerjee
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
‘Today, the role of marketing is beyond just marketing’
At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu Group, on future-proof marketing strategies
'Brands will reap benefits of investing in first-party data, building ties with customers'
Lemma's Rajeev Dhal and Noise' Utsav Malhotra decode strategies to reach out to the elusive 'digital nomad' at the e4m Pitch CMO 2024 summit
'AI is the next productivity revolution meant to ease your work and not scare you'
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
Craft communication that cuts through digital clutter: Arnab Roy, Coca-Cola
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
It's not just an evolution, it's a revolution: Dimpy Yadav on AI’s impact on advertising
Dimpy Yadav, Head of Digital Strategy for India at Mindshare, spoke on human connections in the age of AI at the recent Pitch CMO Summit
Pitch CMO Summit: Industry leaders decipher impact of AI on brands
A panel of industry experts deliberated on the topic: ‘Brands Powered by Artificial Intelligence’
IMPACT CMO 40 Under 40 celebrates future faces of the industry
The list recognises leaders who have demonstrated exceptional talent, innovation, and leadership in the marketing field, and are under 40 years of age
'For a consumer, every interaction with a brand is an opportunity to experience it'
Chandan Mukherji, Director and Senior Vice President of Strategy, Marketing & Communication at Nestle India, delivered a keynote address at Pitch CMO Summit on Friday
‘Marketers guide to success is about finding the right users and finding them at scale’
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
IMPACT CMO 40 Under 40 List, 2024, to be unveiled today
The jury that handpicked the achievers was chaired by CVL Srinivas, Country Manager – India, WPP
Pitch CMO Summit 2024: D-Day at Delhi today
The event will kick off at 10 am at Radisson Blu, Mahipalpur
Pitch CMO Summit tomorrow: All about unlocking meaningful growth for brands
Attendees will learn how to craft compelling brand narratives, connect with diverse audiences and sustain brand loyalty
Pitch CMO Summit 2024 to be held on 7th June
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
Duroflex appoints Ullas Vijay as CMO and Sudhanshu Krishna as CSO
Vijay was earlier with Bata India and Krishna with Eurreka Forbes
Pitch CMO Summit-Delhi: Insightful sessions on unlocking meaningful growth for brands
The conference will be held on Friday, June 7, 2024
Pitch CMO Summit 2024 to host 3 panels on 'unlocking meaningful growth for brands'
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Why retention marketing is climbing up the priority list of CMOs
Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
Delhi edition of Pitch CMO Summit 2024 on June 7
The theme of this edition of the conference is ‘unlocking meaningful growth for brands’
CMOs or CDOs: Who’s calling the MarTech shots?
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Extinction or Evolution: Where is the CMO headed?
With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's time to bid farewell to the traditional CMO
The CMO's Conundrum: How to make sense of the data deluge?
With a massive increase in the volume & diversity of data, CMOs these days are grappling with the challenge of distilling the vast pool of information into actionable insights
Gaurav Mehta steps down as Noise CMO
Gaurav Mehta joined Noise in March 2023 and prior to that he was with Zupee
‘Digital hyperlocal discovery is the golden goose of marketing’
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
Be authentic & real to build a brand in the Gen-Z era: Industry experts
At the Pitch CMO Summit 2024, industry leaders discussed the importance of influencer marketing and other ways to appeal to the GenZ
Market leaders talk use of GenAI in BFSI
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
Market leaders spending more on MarTech & CommerceTech than before: Mihir Karkare
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
‘Our brand is built not with marketing money, but with our engagement with customers’
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
‘The physical world is a place full of opportunities to gather data’
At Pitch CMO Sumit 2024, Sridhar Hariharasubramanian, Senior Director, Salesforce India spoke about data and AI in the physical world
The more you train AI, the more it follows and listens to you: Nachiket Deole
At Pitch CMO Summit, DoubleVerify Sales Head Nachiket Deole spoke about how brands can drive campaign performance in the age of AI
Marketers, be authentic at any cost, consumers today can't be fooled: Devndra Chawla
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Marketing is not done with fear: Rasika Prashant, Tata Soulfull
At exchange4media Pitch CMO Summit, Rasika Prashant, Co-founder & Chief Marketing Officer, Tata Soulfull, talks about the brand’s journey
Tata Play collab offers premium consumer targeting on linear TV: Amrutha Nair, Disney Star
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
50 mn GenZ are e-comm shoppers. Crucial to recognize this cohort: Sunder Balasubramanian
At Pitch CMO Summit 2024, Myntra CMO Sunder Balasubramanian shared the e-commerce brand’s marketing strategy to tap the youth through digital innovation
Laqshya Pitch CMO Awards 2024 honours and celebrates the marketing maestros
The awards recognise trailblazers in the marketing ecosystem for their creative, innovative and path-breaking works