Swiggy calls for review of Rs 200-crore media account
Havas Media Group India is the incumbent agency
Swiggy India has called for a review of its media duties account, e4m has learnt. The mandate is currently with Havas Media Group India.
According to reliable sources, the account is valued at Rs 200 crore. e4M has also learnt that the pitch process has seen participation from all big agencies, including Essence Mediacom and Madison.
Havas Media Group India won the account in 2016.
According to Pitch Madison Advertising Report 2023, Swiggy spent Rs 250-350 crore on advertising last year.
e4M reached out to Havas and Swiggy for confirmation of the news, but is yet to get a reply.
