Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more

Sonam Saini Nov 27, 2023 9:15 AM

Madison is the incumbent agency

Naziya Alvi Rahman Nov 16, 2023 3:12 PM

The account is currently with IPG’s Initiative

e4m Staff Sep 30, 2023 9:40 AM

The account will be handled by WPP OpenMind

e4m Staff Sep 20, 2023 9:06 AM

Havas Media Group India is the incumbent agency

Sonam Saini Sep 15, 2023 4:43 PM

After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India

Naziya Alvi Rahman Mar 23, 2023 2:45 PM

Publicis Groupe-owned Zenith India is the incumbent agency

Kanchan Srivastava Apr 11, 2022 4:39 PM

The tech giant has been Essence's partner for digital and programmatic media buying for more than a decade

exchange4media Staff Nov 17, 2021 9:21 AM

Prachar won the account following a multi-agency pitch in which 26 agencies had participated

exchange4media Staff Apr 14, 2021 2:38 PM

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam

exchange4media Staff Aug 5, 2020 1:29 PM

The account covers 32 markets, including the US, UK and China

exchange4media Staff May 14, 2020 8:16 AM