Twitter ropes in former Facebook exec Gap Kim as Head Global Business Marketing
Prior to this, Kim was at Facebook for nearly four years, spending the last 10 months as WhatsApp's platform lead
Twitter has appointed Gap Kim as Head of Global Business Marketing, according to media reports.
Prior to this, Kim had been at Facebook for nearly four years, spending the last 10 months as WhatsApp's platform lead.
“There’s no platform more embedded in every day culture and what’s happening than Twitter," Kim was quoted as saying. “And in this day and age, that is a critical opportunity for marketers to make meaningful connections with influential audiences to grow their business and brand. I’m thrilled to join the Twitter team and find new ways to bring Twitter’s value to life for all businesses, big and small, across the world.”
He reportedly replaces Christine Cuoco, who now leads Twitter's global brand and content marketing team.
Before joining Facebook, Kim spent over five years at Google.
