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The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa

e4m Staff Aug 1, 2024 10:44 AM

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The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion

e4m Staff Aug 1, 2024 9:07 AM

Meta Ai Hindi?blur=25

The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects

e4m Staff Jul 24, 2024 5:43 PM

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According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month

e4m Staff Jul 18, 2024 3:04 PM

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While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data

Kanchan Srivastava May 23, 2024 8:46 AM

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Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year

e4m Staff Apr 25, 2024 9:14 AM

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X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival

e4m Staff Mar 6, 2024 9:23 AM

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The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock

Sohini Ganguly Feb 7, 2024 2:24 PM

Meta financial results q4 annual?blur=25

A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results

Sohini Ganguly Feb 3, 2024 8:29 AM

Sheryl Sandberg Meta?blur=25

Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022

e4m Staff Jan 19, 2024 8:26 AM

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CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business

e4m Staff Oct 26, 2023 2:45 PM

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As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India

Nilanjana Basu Oct 26, 2023 8:38 AM

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Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs

Nilanjana Basu Oct 11, 2023 8:44 AM

Meta?blur=25

Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps

Sohini Ganguly Aug 23, 2023 9:18 AM

social media advertising?blur=25

SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts

Shantanu David Jul 31, 2023 8:47 AM

Dr Srinath Sridharan?blur=25

Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival

Dr Srinath Sridharan Jul 17, 2023 9:27 AM

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The tech company said that in the coming weeks, it will be testing a similar program on Instagram

exchange4media Staff May 10, 2023 12:59 PM

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Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of

exchange4media Staff May 3, 2023 12:55 PM

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Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion.

exchange4media Staff Apr 27, 2023 8:44 AM

Meta?blur=25

According to the company's transparency report, it got 1,647 reports of grievances for India in February

exchange4media Staff Apr 4, 2023 11:38 AM

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The app will enable group video calls with up to 8 people and audio calls with up to 32 people

exchange4media Staff Mar 23, 2023 3:25 PM

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The latest round of layoffs comes just four months after the tech giant fired 11,000 employees

exchange4media Staff Mar 14, 2023 8:22 PM

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Nicola Mendelsohn to be the new head of global business group

exchange4media Staff Feb 14, 2023 9:13 AM

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The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team

exchange4media Staff Jan 30, 2023 1:48 PM

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Here we feature the leaders who have driven growth for digital platforms through transformative sales

Imran Fazal Jan 18, 2023 8:52 AM

Meta?blur=25

Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads

Kanchan Srivastava Jan 6, 2023 8:59 AM

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The division will now be split across its Infrastructure and Central Products teams

exchange4media Staff Dec 13, 2022 10:42 AM

Times Now?blur=25

The channel recorded a viewership of 116 mn on YouTube and Facebook in October

exchange4media Staff Nov 17, 2022 4:12 PM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 5, 2022 7:15 AM

Ajit Mohan?blur=25

Mohan, who will join Snap Inc. as the President of its APAC business, wrote a heartfelt note on LinkedIn about his time at Meta

exchange4media Staff Nov 4, 2022 11:47 AM

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Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year

Kanchan Srivastava Nov 4, 2022 8:50 AM

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Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months

exchange4media Staff Nov 4, 2022 8:01 AM

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While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM

Kartik Sharma?blur=25

Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach

Kartik Sharma Nov 2, 2022 8:58 AM

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Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM

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The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue

exchange4media Staff Oct 27, 2022 8:19 AM

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The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297 crore

exchange4media Staff Oct 18, 2022 8:51 AM

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There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition

exchange4media Staff Sep 29, 2022 10:24 AM

walled garden?blur=25

While walled gardens create an exclusive environment for brands, big tech holds the reins to the data and claims a large chunk of the ad revenue, say experts

Shantanu David Sep 19, 2022 8:59 AM

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Snap's GlobalWebIndex has surveyed Snapchatters to compare the platform’s unique daily audience vs. other social platforms

exchange4media Staff Aug 29, 2022 11:06 AM

Meta?blur=25

Meta CFO Dave Wehner said during the Q2 earnings call that y-o-y ad revenue growth was strongest in APAC and Rest of World at 13% and 11%, respectively

exchange4media Staff Jul 28, 2022 12:02 PM

zavie?blur=25

Javi, as he is popularly known, was once described as “one of the most influential people in Facebook’s history" by none other than Mark Zuckerberg

exchange4media Staff Jun 4, 2022 8:09 AM

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The three telecom operators, who cumulatively own 1.16 billion users, see a huge opportunity in the digital advertising ecosystem considering the data goldmine that they are sitting on

Javed Farooqui Jun 2, 2022 8:53 AM