How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
Cricket To Commerce
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Best ads of the week: Dove breaks cycle of beauty tests, Facebook nurtures people power
Our pick of the best commercials in Week 1 of August
Facebook and Fundamental celebrate people-powered communities in new campaign
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa
Meta Q2 ad revenue surges 22%
The Facebook-parent also showed a revenue growth of 22%, reaching $39.07 billion
Meta AI now available in Hindi
The tech giant said users will now have the option of using Meta AI for tough math and coding questions and more complex projects
Meta Verified for businesses launches on Facebook and Instagram
According to the company, the plans start at Rs 639 for a single app per month and go up to Rs 21,000, at an introductory discounted rate for two apps per month
Facebook rakes in Rs 105 crore from political ads in 3 months, BJP top spender
While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
Meta posts 27% jump in Q1 revenue
Meta’s advertising revenue for the quarter stood at $35,635 million as compared to $28,101 million the same quarter last year
Meta outage: Facebook, Instagram issue resolved after disruption
X owner Elon Musk has also chimed in on the situation with a well-timed jibe at its rival
AI-generated pics on Instagram, FB & Threads to get 'Imagined with AI' tags by Meta
The tech giant said that it is building tools that can identify invisible markers at scale to label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock
Meta sees 9% YoY decline in avg price per ad in 2023, experts decode why
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sheryl Sandberg to log out of Meta’s board
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
Meta India’s revenue from click-to-message ads doubled in FY23
CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business
What's behind FB India ad revenue growth slowdown?
As the company sees a dip in its growth for ad revenue in the country, we try to look at what led to this slowdown and if it could pull down digital ad numbers and social search market in India
Meta introduces broadcast channels on Facebook and Messenger
The announcement was made at Meta's IGU Delhi edition
Meta ad-free plan: Time for brands & agencies to think hard and fast?
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper content-creator collabs
More ad impressions, less price per ad: Meta’s Insta play?
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Social media ads: How much is too much?
SM platforms have mastered the art of seamlessly blending ads into users' feeds. This allows ads to be consumed as content, without causing negative impact on user experience, say experts
Can Threads make Meta relevant?
Guest Column: Dr Srinath Sridharan, Author, Policy Researcher & Corporate advisor, writes about why Gen Z is an important demographic for Facebook's survival
Meta updates payout model for Facebook reels
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
Meta introduces new features to personalize reel experience on Facebook
Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of
Meta posts $29b in revenue, $28b in ad revenue in Q1 2023
Projections for the second quarter peg the revenue to be in the range of $30 billion to $32 billion.
Meta takes off 28 million posts from FB, Insta in India
According to the company's transparency report, it got 1,647 reports of grievances for India in February
Mark Zuckerberg announces new WhatsApp app for Windows
The app will enable group video calls with up to 8 people and audio calls with up to 32 people
Meta to lay off another 10,000 employees
The latest round of layoffs comes just four months after the tech giant fired 11,000 employees
Meta Chief Business Officer Marne Levine moves on
Nicola Mendelsohn to be the new head of global business group
Will bring back Trump's FB & Instagram accounts in support of 'open debate': Meta
The tech giant also said that it has defined the criteria under which it will ban profiles of public figures after receiving critical feedback from its internal review team
Doyens of digital: Meet the leaders who rake in the revenue
Here we feature the leaders who have driven growth for digital platforms through transformative sales
Metaverse to reality: Will Meta platforms bounce back in 2023?
Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads
Meta downs shutters on Connectivity arm after almost a decade
The division will now be split across its Infrastructure and Central Products teams
Times Now clocks bumper reach and viewership on digital
The channel recorded a viewership of 116 mn on YouTube and Facebook in October
Meta names Sandhya Devanathan as Head and Vice President of India
Devanathan will take charge on January 1
Rajiv Aggarwal, Meta’s ex-India Policy Head, to join Samsung: Reports
Aggarwal is believed to take up a similar role at the South Korean company
Facebook's parent company Meta fires more than 11,000 employees
This is 13% of the company's employees
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
My objective was to build Meta into a valuable ally for India: Ajit Mohan
Mohan, who will join Snap Inc. as the President of its APAC business, wrote a heartfelt note on LinkedIn about his time at Meta
Ajit Mohan's switch: Not the first time that Snap has poached Meta India executives
Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year
Soon after Meta reports 75% rev jump, Ajit Mohan suddenly departs to join Snap
Meta’s massive India growth is in stark contrast to the company’s global performance, having lost nearly $730 billion market cap in 12 months
Big tech growth pause: Brands reviewing digital media mix even as India bucks the trend
While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts
The brand conundrum - To metaverse or not to metaverse?
Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach
Tech giants’ ad revenues hit plateau: Is global recession the only reason?
Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
Meta’s global revenue down 4% in Q3
The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue
Culture Round-Up: PM's birthday, ‘Brahmastra’ & Asia Cup - the digital trends of September
The trends are based on Starcom’s monthly report
Meta ad revenue jumps 74% in 2022
The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297 crore
In new campaign, Meta asks: ‘Where can’t we go together’
This is Meta’s first cross-app brand campaign in India
Delhi High Court dismisses Facebook’s plea challenging probe into WhatsApp's policy
There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition
Behind walled gardens: How big tech is building up ad tech
While walled gardens create an exclusive environment for brands, big tech holds the reins to the data and claims a large chunk of the ad revenue, say experts
Snapchat's unique audience cannot be reached on other platforms: Survey
Snap's GlobalWebIndex has surveyed Snapchatters to compare the platform’s unique daily audience vs. other social platforms
Meta reports first-ever revenue decline in Q2
Meta CFO Dave Wehner said during the Q2 earnings call that y-o-y ad revenue growth was strongest in APAC and Rest of World at 13% and 11%, respectively