CavinKare launches yet another fairness cream, Fairever Mantra. With additional enhancers such as natural milk protein and triple sunscreen system, it is positioned as a cream that nourishes, protects and imparts fairness.
The Times Group has confirmed the launch of its first ever satellite television channel - Zoom. According to Apurva Purohit, COO, Times Television, Zoom is going to be a premium Hindi entertainment channel with non-fiction and celebrity-based content. The channel will be launched in the third quarter of this year.”
Following the global shift in advertising agency partner, HSBC's Indian operations have decided to award the media business to MindShare while Contract will handle creative duties. Official spokesperson at HSBC India confirmed the devolopment. The account size is estimated to be in the region of Rs 30 crores.
Our report published on May 28, 2004 contained an incorrect information stating that Businessworld topped DMS 4. It is actually Business India with 47 per cent AIR that headed the list of business magazines. Businessworld followed it with 42 per cent.
Bangalore-based Himalaya Drug Company, a herbal healthcare product major, is targeting a 50 per cent growth in the consumer health division for the financial year 2004-05.
Hindustan Lever Ltd (HLL) has decided to include five new brands in the "power brand" category. These are being considered the company's future growth drivers and, hence, will see added investments.
Broadcasters and advertisers have once again crossed swords on the issue of the eight per cent service tax levied on advertisements broadcast on television channels. The Indian Broadcasting Foundation (IBF) is writing to its members asking them to collect the service tax in addition to the total amount payable by the advertisers.
The Tamil channel Vijay TV, has decided to go in for a complete revamp of its programming content. The channel, which so far had no definite focus, is now looking at having a good mix of reality shows and serials.
Companies that resort to hyperbole in ads, beware — big brother is watching. The Advertising Standards Council of India bans ads that it thinks are not quite proper. Council either withdrew or modified 15 ads in Jan-Mar 2004 that breached its code.
Private FM radio licencees in the metros have started paying up their licence fee dues, for a period of four months, to the government. Last month, the Telecom Disputes Settlement Appellate Authority (TDSAT) had ordered private FM radio players to pay up their licence fees for four months (April 29 to August 29). So far, two, out of the 14 stations, have paid up.
CavinKare launches yet another fairness cream, Fairever Mantra. With additional enhancers such as natural milk protein and triple sunscreen system, it is positioned as a cream that nourishes, protects and imparts fairness.
Radio Mirchi is adding more spice to its morning band ‘Hello Mumbai’, hosted by popular RJ Harsh. Mirchi. The station is sparing no expense in publicising the show within the city of Mumbai, especially within the realm of outdoors
Indian media world was heated up with the 14th General Elections, concluded recently. MAXUS (formerly Maximize) carried out an extensive study tracking the change in viewership share and viewing patterns across different target groups. An in-depth presentation….
MonsterAsia.com and Naukri.com have recently released their latest traffic results where both claim to be at the number-one slot. Both the job sites argue with figures provided by different Internet traffic monitoring agencies.
DD Sahyadri has overgrown popular Marathi channels like Alpha Marathi and E-TV Marathi and emerged as the top Marathi channel among C&S homes. Impressive performance has helped the channel fetch Rs 25 crore revenue in the FY 03-04.
On repeated requests from agencies, research organisations and channels, EMVIES committee has decided to extend the last date of accepting entries. The Ad Club will accept entries till June 9, 2004.
Nitco Tiles is looking for a media agency to handle its Rs 10-crore account. The group is planning a nationwide campaign in July. Presently, rmg david is taking care of the creative responsibility.