General Motors India on Wednesday launched a special limited edition Opel Corsa 1.4 Elite targeted at the discerning customer. Only 150 numbers of this special edition will be available, packed with incremental features like the unique Multi Information Display (MID) system.
Moving on from his responsibilities as Assistant VP, Media Marketing, Hindustan Times, Rohit Adya is soon to join Hutchison Essar as Chief Operating Officer, Western UP Circle. Industry sources inform that Adya is set to take charge beginning August 2004. In his new role, Adya will be reporting to Rajiv Sawhney, Executive Director, Hutchison Essar.
The Rs 250-crore Raymond Apparel Ltd is aiming at a 15 per cent topline growth this year with its brands, Park Avenue, Parx and Manzoni.
The new ad campaign of the Rs 345-crore branded jewelry player Tanishq, focusing on the new 19k=22k exchange offer, will hit print and electronic media on Friday. Outdoor media will also be used extensively. The campaign has been developed by Lowe.
General Motors India on Wednesday launched a special limited edition Opel Corsa 1.4 Elite targeted at the discerning customer. Only 150 numbers of this special edition will be available, packed with incremental features like the unique Multi Information Display (MID) system.
The Chennai PR Club promises to be a forum for bringing together professionals from the PR and media industry, students and teachers from the communications sphere and all those associated with the industry. The club aims to emerge as a voice of the industry.
Vijay TV is due to launch a string of comedy weeklies, which will commence at 9 pm across the week from Monday to Thursday from July 19. The channel has roped in some popular names in the comedy industry to anchor these shows.
Vandana Luthra's VLCC said on Wednesday that it has received $10 million (Rs 45.9 crore) as investment from a fund managed by the Hong Kong-based CLSA Private Equity Ltd to finance business expansion. It also said it planned to go public over the next two-three years.
The major cities may have many more crorepatis but the growth is coming from the smaller metros.
In the process of realigning its advertising account, Zandu Pharmaceuticals has decided to appoint TBWA Anthem to handle some of its brands, including its biggest and almost heritage brand, Zandu Balm. The account is estimated to be between Rs 10 crore and Rs 12 crore
Realising how The Big One concept on HBO to concentrate on one big title for a quarter has delivered noteworthy results for the channel for at least a few properties, STAR Movies is now trying its hands on it by bringing in the Exclusive Saturday Premiere.
Sony has once again rescheduled the weekend programming. The channel has decided to wrap up two 30-minute serials, bring in an action movie on Saturday 8 pm slot. Two other Saturday serials would be moved to Friday evening slot.
Animax – India’s first animation channel for all ages, has achieved connectivity of over eight million cable and satellite homes within four days of its launch. The channel is now reaching out to 90% of India’s five metros – Delhi, Mumbai, Kolkata, Chennai and Bangalore.
Andrey Purushottam, who left Starcom as the Managing Director in early last year, is joining Mahindra and Mahindra as Vice President – Business Development.
Gita Ram has quit OMS as its Delhi Head and headed for Synovate India to join as General Manager, Qualitative Research, to pursue what she calls “her true calling”.
In this era of specialist media planners, are silos needed to resolve the tricky media issues? Is the client comfortable in dealing with multiple points of contact? We reached out to some of the leading media agencies to find an answer.