Apple introduces the new iPod and the mini iPod – the fourth generation portable digital music players to the Indian market. Weighing just a few ounces and backed with a 12-hour battery life, the new iPod series offers some rocking gizmo features.
Publicis (India) Communications has bagged the ABN AMRO account, according to informed sources. The account size is estimated to be Rs 10-12 crore. The business has moved to Publicis from Contract Advertising.
Bacardi Ltd. has launched a global advertising review for its flagship Bacardi Superior rum. Spending is estimated as high as $70 million.
The Indian PC market, including desktops, notebooks and servers, grew by 34.6 per cent during the second quarter of 2004, said IT analyst firm Gartner on Thursday. Over 7.6 lakh units were shipped in Q2 during which India garnered a 9.23 per cent market share in the Asia Pacific region, Gartner said.
Cavinkare is on a launching and relaunching spree. The latest entrant to the Cavinkare FMCG stable is Meera Herbal Oil in the value-added herbal oil category.
It seems to be a paradox of sorts. While Prasar Bharati is pleading for an additional 6,000 staffers to tide over the severe staff shortage, the I&B Ministry is contemplating on trimming down its existing workforce.
The FM Market in India seems to be maturing in line with International markets. Round 2 of the DRS research on Radio Listenership in Delhi throws up a lot of interesting insights into the current consuming habits of radio listeners.
The Confederation of Indian Industry (CII) has created a marketplace, Telemart, that will offer a platform to businesses around the world to trade in television content for the Indian and regional markets.
All India Radio’s proposed 24-hour news channel may take few more months to hit the airwaves. The launch of this ambitious news channel, which was originally scheduled to go on air last April, has been delayed due to change in its positioning.
ICICI Bank has shifted its creative account for its credit cards from Leo Burnett to Enterprise Nexus in Mumbai. The media buying account for ICICI credit cards will, however, continue to rest with Mindshare.
When ‘Mr and Miss Bollywood’ took place, Sahara and Percept entered into a partnership, which has now grown into a much stronger relationship. The duo has floated a joint venture, the function of which embodies the management of all entertainment businesses of Sahara.
On the trail of the successful telecast of the ICC Champions Trophy 2002 and the ICC Cricket World Cup 2003 on DD, the state-owned broadcaster has signed an agreement with GCC and Nimbus to air the major ICC events on Doordarshan for the period 2004-07.
Franklin Templeton Investments has called for a pitch for its Rs 10–12 crore creative account. Currently, Contract handles the business. As per sources, Euro RSCG and Lowe India are in the fray.
At JWT-Chennai, it is celebration time, triggered by its biggest win in recent times: the Pondicherry Tourism account. The pitch, which saw frantic activity by several agencies from both Bangalore and Chennai, went into two rounds of shortlisting, before the JWT-Chennai team emerged winners.
IBF, at its board meeting on Tuesday, has set up an eight-member sub-committee to evaluate and discuss issues that impact broadcasters, including the issue of Free-to-Air (FTA) and Pay Channels. Speaking exclusively to exchange4media, Naresh Chahal, Director-Finance, IBF, said, “The report in certain media about two sub-committees are misleading and there is no truth in that.”
“Agencies have a stake in what the client spends and we have a stake in what the clients earn.”