Date-wise News

Percept has bagged the creative duties of Mahananda Dairy, Kingsbury personal and home care products and Arlem Breweries. This development was confirmed by Rajesh Pant, CEO, Percept who stated on the occasion, “The newly bagged accounts ought to add at least Rs 40 crore to Percept’s annualized billings. And these are brands which are doing considerably well in the local market “.

exchange4media Staff Oct 1, 2004 5:57 PM

Bajaj Allianz Life Insurance Company has finally decided on TBWA\India to take care of its creative responsibilities. The finance company has been investing on various fronts to make its presence stronger in the market and in the course had called for a creative pitch in mid–June. The media billings are pegged at Rs 15 crore.

exchange4media Staff Oct 1, 2004 4:38 PM

After almost four years of its presence in India, regulatory norms are being considered for satellite radio. Telecom Regulatory Authority of India (Trai) would study guidelines across the world, and perhaps issue recommendations for the satellite radio segment in the country

exchange4media Staff Oct 1, 2004 8:14 AM

Electronics giant Philips has introduced the Philips 755 “Tag-It” – a mobile phone with touch screen, digital camera with zoom, a unique Tag-It pen and much more – all that further reinforces Philips’ USP of ‘Expressions at your fingertips’.

exchange4media Staff Oct 1, 2004 8:13 AM

FMCG major Procter & Gamble India is aiming at 25 per cent share of the Rs 1,100-crore hair-care market this fiscal. Executive Director Ashok Chhabra says the hair care market is growing at a rate of seven per cent per annum, and the introduction of the new Pantene range and the acquisition of brands like 'Wella and Clairol will help in increasing market share.

exchange4media Staff Oct 1, 2004 8:12 AM

CyberMedia has entered into a joint venture with the US-based online recruitment service provider Dice Inc. The joined entity has been christened as CyberMedia Dice Careers and will be headquartered in Bangalore.

exchange4media Staff Oct 1, 2004 8:12 AM

Sahara Manoranjan is quietly dropping several of its mega Hindi film star-based programmes. “Karishma”, the serial in which Karishma Kapoor acts, is going off air by November. “Saheb Biwi Aur Ghulam”, which stars Raveena Tandon, has already gone off the air after completing 104 episodes.

exchange4media Staff Oct 1, 2004 8:10 AM

Zee Television has always been on an experimental rampage. Despite good content some of the major initiatives of the channel failed to garner expected TRP. Is the experiment pattern working for Zee? Media experts, however, sound optimistic about Zee’s hunt for a channel driver.

exchange4media Staff Oct 1, 2004 8:09 AM

OMS has just bagged the Rs 12-15 crore media planning account of Dabur-South. It won the account in a final round of pitching against Maxus. In the last one month, the agency also won the media planning and buying accounts of Nutrine worth Rs 10 crore plus, and ACC worth Rs 5-10 crore.

exchange4media Staff Oct 1, 2004 8:08 AM

Move over TV, weekends are clearly the print time. A close inspection of the top 20 players in the print industry, going by the IRS 2003-04 results of the Round 2, brings a fact to the fore: readership of newspapers soars on Sundays.

exchange4media Staff Oct 1, 2004 8:07 AM

Print industry titans Hindustan Times and The Times of India – both have thrown up some interesting points in the IRS 2003-04 Round 2 results. Observing the readership figures for the all-India market, where in terms of numbers, TOI has a larger figure to boast of; in some cases HT has registered growth.

exchange4media Staff Oct 1, 2004 8:05 AM

Sony Entertainment Television (SET) will telecast the four-Test India-Australia series. This was announced by Ranbir Singh Mahendra, the newly elected president of the Board of Control for Cricket in India (BCCI), in Kolkata yesterday. The production will be carried out by Abdul Rehman Bukhatir’s Ten Sports.

exchange4media Staff Oct 1, 2004 8:04 AM

Zee Network has announced the appointment of Bharat Ranga as the Business Head of Zee Cinema, Zee Music, Premier Cinema, Action Cinema and Classic Cinema. Yogesh Radhakrishnan, former Business Head, Zee Cinema, will function as Director (Special Projects).

exchange4media Staff Oct 1, 2004 8:03 AM

“Today, market research is much of a participant in the marketing discipline, rather than merely a supplier. We analyse and place numbers in business context. We help clients to analyse and use data to continually improve their businesses.”

exchange4media Staff Oct 1, 2004 12:00 AM

“General Motors is positioned as a mature and responsible car manufacturer, which offers great value-for-money products to its customers. The company leverages its global expertise to manufacture and market well engineered and safe products through its well-established retail network that provide an excellent ownership experience to its customers.”

exchange4media Staff Oct 1, 2004 12:00 AM