US based entertainment news and lifestyle programming channel E! has announced licensing deal with Bennett & Coleman’s entertainment channel Zoom.
BBC Worldwide has announced at CASBAA that it would be launching an Entertainment channel specially developed for Asia called BBC Prime. It will carry the best of BBC's entertainment programming. The channel will go live on December 1, 2004.
German automaker Porsche announced its entry into the Indian market with the unveiling its model line-up for the country on Tuesday. These include the sports utility vehicle Cayenne and sport cars Boxter and Carrera, which have been priced upward of Rs 47 lakh.
US-based consulting firm Telecomm Strategies is likely to be appointed by the Telecom Regulatory Authority of India (Trai) for recommending norms in the satellite radio segment.
Late night FM radio loyalists in the capital are upset, and so are private operators who had to co-locate their antennae on the All India Radio (AIR) tower. Since mid-September, all FM stations in Delhi were told to take a break between midnight and 5 am.
Radio & TV Advertising Practitioners Association of India (RAPA) has formed a new committee for the year 2004-05 and is ready to take RAPA to new heights. The association has adopted several initiatives towards improvement.
Maruti and Toyota models rank highest in six out of the 10 vehicle segments, says the findings of the 2004 four-wheeler total customer satisfaction study released today by TNS. Among the new models launched since TNS 2003 study, Ford Endeavour achieves top honors in the ‘premium SUV’ segment.
The promotional spend of cigarette companies has increased by 15-20 per cent ever since the ban on tobacco advertising came into effect on May 1 this year. Before the ban, the annual cigarette advertising market was estimated to be close to Rs 300 crore.
STAR India emphasises on raising the FDI ceiling to 49 per cent to ensure steady flow of funds to the DTH project it has undertaken with 20 per cent stake in association with the Tata group. Announcing the launch of Star One in Kolkata, senior officials said the channel was expecting good response from the young crowd of Kolkata.
With India fast coming up as a growing centre for IT, BT, ITES and BPO operations, the need for B2B (Business to Business) communication has developed. Perceiving new business opportunities, Ogilvy & Mather India has announced the launch of its specialist B2B practice – Ogilvy Business Network.
Zee Network has announced the appointment of Nitin Vaidya as the Business Head of Smile TV. He would also continue as the Business Head of Alpha Marathi, informed an official communiqué.
Rediffusion DY&R has bagged the Rs 6-crore business of Wonder Marble in a multi-agency pitch. Confirming the development to exchange4media.com, Chief Operating Officer- Regions Santosh Sood informed that it was for the first time that Rediffusion would handle a marble account.
Sony Entertainment has decided to keep the creative responsibilities of Animax with Equus Red Cell. Interestingly, the group is considering moving the AXN duties from Equus to Touché Communications. The combined business of both would be in the region of Rs 2-3 crore.
Elections mean action for the news fraternity and the Maharashtra Elections were no different. News channels ensured that they took relevant steps to attract more eyeballs. The two election days throw up interesting figures as the two main contenders – Aaj Tak and STAR News wrestle for the top slot.