Cheil Communications has selected three agencies for Samsung's Outdoors account worth upward of Rs 15 crore. The agencies are Posterscope, Portland and TDI Media Services. Other agencies which had pitched were RK Swamy/BBDO and OAP (Outdoor Advertising Professionals).
Passenger car sales saw a modest single digit growth in the domestic market in January 2005 at 8.17 per cent. Domestic passenger car sales stood at 77,743 units in the month against 71,867 units in January 2004, according to figures released by the Society of Indian Automobile Manufacturers (SIAM).
Austrian crystal major Swarovski says its gifting segment is growing rapidly in India, thanks to a new set of young customers who have high disposable incomes and numerous opportunities to gift.
Perhaps Indian marketers should now be looking to target Indian shoppers at the Dubai Shopping Festival every year. You must be wondering why? Well, after Saudi Arabia and Iran, India is the third largest market for Emirates Holidays DSF 2005 packages.
The international arm of the British Luxury Group, the World Luxury Council (WLC) officially launched its entry into India. In India, the World Luxury Council will assist India-based luxury businesses and leading Indian brands and services to foray into the global arena using the WLC platform.
Philips India Limited has launched the 30-inch LCD monitor, Philips 300WN5. The new product offers better front-of-screen experience and superior ergonomic design makes viewing comfortable.
BBC World will be the official broadcast partner of the Global Travel and Tourism Summit 2005 for the second consecutive year. The event will be held in New Delhi from April 8.
India Today Tamil edition has initiated yet another event -- India Today Council on News and Society -- focusing on Tamil Nadu as the top investment destination. The first series of this quarterly event will take place on February 18.
Dr Robert Kaplan, Marvin Bower Professor of Leadership Development, Harvard Business School, has advocated the need for new cost management strategies to compete in the information age.
India TV has brought on its first major expose, which displays shocking pictures of sadhus from the Swaminarayan temple, asking women devotees to have sex with them.
For the third year in a row, Ogilvy & Mather Asia Pacific was named 'Hottest Agency in Asia', number one 'Network of the Year', and number one ranked agency in Singapore.
UTV Software Communications Ltd has decided to launch its public issue of 6.99 million equity shares of Rs 10 each through a 100 per cent book building process on February 21. The proceeds would be used for enhancement of production facility.
Following the disintegration of the Tata media business, another company from the group, Voltas has also decided on its agency. The account is now with Starcom. As a part of the Tata group, the business hitherto was with The Media Edge. The account is pegged in the region of Rs 10 crore.
Suresh Balakrishnan is all set for destination next, after having resigned from Hindustan Times as Vice-President, Media Marketing. He is joining Zee Telefilms as Executive Vice-President, Marketing
The Times of India Group has formally restructured its Response activities into two revenue streams - conventional sales and private treaties. Bhaskar Das has been elevated to the post of Executive President (Response) and will be the National Sales Head. Director-Response Sunil Rajshekhar has been made the Head of Private Treaties.
STAR India is ready-to-air its cross border comedy, 'LOC - Life Out of Control'. The weekly is taking the Friday, 8.30 pm slot on STAR Plus.
Internet and radio go very well together, like if you have a large number of small stations, the Internet can be an excellent way to combine these small stations into effectively larger stations. You could be simultaneously streaming content from any one location to other. You could also exchange content offline with stations around the world. You could interview people via the Internet. Audio chat can be used as a means to make the Internet a virtual recording studio for a radio station. The opportunities are tremendous.
“The conventional Party method of selling is the core of our business in India and Europe. What we have done worldwide is to support the method through a measure of brand building initiatives. We are trying to make the brand visible where the people are.”