Elder Pharmaceuticals Ltd has chosen a new agency for the media duties of its consumer product division. The responsibility now lies with The Media Edge (TME). The ad spends of this division is in the region of Rs15 – 20 crore.
Oriflame India has launched its Royal fragrance, Solliden. The new version of the fragrance has been designed for both men and women, but is still based on the original scent. The products are presented in new elegant glass bottles with the original logo of Solliden.
While the Oral Care advertising in Print dipped in 2004, toothbrushes is the only category to show growth. Significantly, toothpastes constituted a whopping 73 per cent of the Oral Care Print advertising, with Colgate Palmolive being the top advertiser.
The Print media is unanimous that Customs duty on Newsprint, by far the largest component of the publishing industry's costs, should be lowered. It also wants complete exemption from VAT. Broadcasters have sought parity in import duty rates with telecom equipment.
Sticker shock is a term India’s young consumers are increasingly unfamiliar with. The easy credit sloshing all around and galloping incomes have enabled people to acquire big-ticket assets like homes and cars at a much younger age.
The retail industry in India is expected to grow at five per cent per annum and the organised retailing is on its way to become a Rs 35,000-crore market by 2005, according to a report released at the KSA Retail Summit in the Capital on Friday.
The Ministry of Textiles is planning a global campaign through expos, marts and events etc. to promote 'Brand India' in textiles.
Carrying forward the theme of 'policies for the planned and the unplanned,' Metlife is planning to unveil more ads by the second quarter.
Indian Institute of Management-Ahmedabad (IIM-A) has struck a deal with Leo Burnett, one of the leading advertising agencies to prepare campaign for the institute’s Post Graduate Programme for Executives (PGPX) to be launched in the 2006 academic session.
Action seems to be hotting up in the direct-to-home broadcasting (DTH) segment. Even as the Tata-Star Group joint venture is awaiting final approval from the Government, the Subhash Chandra-promoted Dish TV and Prasar Bharati's DD Direct Plus are going full throttle.
Sanjay Sarma, Executive Director at Ushak Kaal Communications Limited, the Delhi-based advertising agency, has resigned from his post after a nine-year stint.
Frooti, the mango drink from Parle Agro, is in for a refreshing change. New packages have already hit the shelves. The new campaign by Grey Worldwide will be on air around March 6.
Hindustan Lever, the country’s largest fast-moving consumer goods (FMCG) company, is changing its 49-year-old name and logo. It is still not clear what the company’s new name will be. The company itself is debating whether the word Hindustan should be retained or whether it should call itself Unilever India.
After a year long break as Coke's brand ambassador, Aishwarya Rai is all set to rock the screen again with Coke's new television campaign.
After a two-year stint with Bharti Tele-Ventures as Director, Corporate Communications, Deepak Jolly has put in his papers to join Procom, a strategic PR consultancy firm as Director, Corporate Strategy. Procom is a company founded by his father, K.S. Jolly.