Oriflame has launched the fragrance endorsed by Swedish Royalty, Solliden

Oriflame India has launched its Royal fragrance, Solliden. The new version of the fragrance has been designed for both men and women, but is still based on the original scent. The products are presented in new elegant glass bottles with the original logo of Solliden.

e4m by exchange4media Staff
Published: Feb 28, 2005 12:32 PM  | 1 min read
Oriflame has launched the fragrance endorsed by Swedish Royalty, Solliden
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Oriflame India, the direct- selling cosmetic company in the Indian market has launched its Royal fragrance, Solliden. The new version of the fragrance has been designed for both men and women, but is still based on the original scent. The products are presented in new elegant glass bottles with the original logo of Solliden.

According to Tomas Eriksson, Deputy MD, Oriflame India, “These launches have been planned across India and over 50 countries globally and we already have extremely positive and encouraging feedback about the product from various markets across the world. We do hope that along with exciting our customers and consultants with the new range, we can make a difference in the lives of underprivileged children through passing on part of the proceeds to World Childhood Foundation.”

Speaking on the occasion of the launch, Shilpa Ajwani, National Sales Manager, Oriflame India, said, “Solliden for Him and Her are one of the most premium yet affordable Fragrances, underlining the timeless beauty and charm of the summer residence of the Swedish Royal Family.”

The original Solliden fragrance was designed more than a decade ago. Since then, it has been sold in small quantities, as a souvenir, in the Royal Palaces and Solliden gift shops in Sweden. The idea of a new version of the fragrance arose in 2003.

Published On: Feb 28, 2005 12:32 PM 
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