Purnendu Bose, Chief Operating Officer, Hungama TV, has tendered his resignation which has been accepted with immediate effect. Further communication will be issued in the coming 30 to 60 days regarding the appointment of a new COO. Till then, the current divisions will be operating independently and will be overseen by UTV CEO Ronnie Screwvala.
Following the recent realignment of responsibilities in the Response section of The Times of India Group, the media behemoth has assigned incremental duties to certain key officials. C. R. Srinivasan, Deputy Director, who was Head of Response, Delhi, is now Head of Response, North. And Sujoy Ghosh, Vice-President, who was Head of Response, Mumbai, is now Head of Response, West.
WPP network has floated a new company in India called Matrix. The entity would be managed by GroupM’s L.S. Krishnan, aided by Rajeev Berry. The purpose of setting up this new company is to deliver content such as advertiser funded programmes and sponsorships, in addition to delving into new media such as malls, multiplexes and the digital and mobile space.
McDonald's Corp., the world's biggest fast-food chain, has unveiled an aggressively positive global marketing campaign to promote eating right and staying active, especially in messages geared to children, even as other marketers are shying away from ads aimed at youngsters.
The domestic personal computer (PC) market grew by 34.4 per cent in 2004 to take 10.2 per cent share in the Asia- Pacific region, according to global research and analyst firm Gartner Inc. India recorded the second highest shipments in the region with 33.87 lakh units, compared with 25.2 lakh units shipped in the same period a year ago.
The KSA Youth Trendmill 2005 — a study to track tastes in the youth market — was also launched at the summit. According to the study, the spending patterns of Indian consumers are stabilising after double-digit growths in discretionary spending over the last two years.
As part of its strategy to increase mobile penetration in the country, Philips India, a subsidiary of Netherlands-based Royal Philips Electronics, has launched a trendy mobile with colour display. The Philips 162 model is priced Rs 4190.
Spice Telecom has signed up Bollywood heartthrob Priyanka Chopra as its new brand ambassador, and has unveiled the Priyanka's Limited Edition Team Pack on the pre-paid platform, offering subscribers the most economical way to go mobile as a team.
Vijay TV, a STAR group channel, has tied up with national award winning Tamil actor Vikram for an SMS contest on '7827.' In the contest titled "Take off with Chiyaan," Vijay TV viewers will win a holiday with the actor in Mauritius for giving correct answers to the questions about the actor through SMS.
The Mumbai-based Vyas Giannetti Creative has decided to expand its operations at a national level. Consequently, the agency has roped in MPG's Anjan Roy to oversee the Delhi operations, which have become effective this month.
Jassi did redefine successful programming at the time of its launch. However, this Plain Jane has seen her share of lows since then. Now, as she finally enters the much-awaited transformation stage, we did some talking to see if the media is as excited around the show, as the channel undoubtedly is.
Any brand of creativity must take into account the elasticity of acceptance of the target audience. How far is your target audience willing to go? And if you cross that line, then you have made a mistake. It is this particular factor that coaxes clients to hug clichés ever so tightly.
Mudra Kolkata has bagged two accounts, Aamar PC and Linen Club Fabrics, from Indian Rayon and Industries Limited. The consolidated size of the business amounts to Rs 10 crore, according to Hemant Misra, Mudra Communications (North & East).
With WPP agreeing to merge WPP's current outdoor specialist, Portland Outdoor Limited with Poster Publicity to create a global outdoor media buying and planning business, the Indian operations is set to see some changes as well.
<p align=justify>“We have pioneered brand valuation as a discipline. And according to our survey of world’s most valuable brands, Coca-Cola is the number one followed by Microsoft at number two and IBM at number three. Then come GE, Intel, Nokia, Disney, McDonalds, Marlboro and Mercedes.”