Date-wise News

A study on Indian women — interesting, considering that advertisers spend a good deal of time on understanding them — and the moment, the deal becomes focussed on the urban class, it gets even better. But this isn’t the first attempt in understanding the segment. So why should ‘Mrs. Urban India’, the first of the series of studies from Lowe Faces, be of any use to anyone?

e4m Desk May 2, 2005 3:21 PM

‘Ashibayai’, ‘Hakabakashii’, ‘Hakabakashii’ and ‘Hayai’… these Japanese words eloquently describe the quickening pace Maruti Udyog Ltd.’s (MUL’s) new brand launch — the all-new avatar of Suzuki’s Swift — as well as its high-profile launch (May 2005) marketing strategy. The ‘objet d’amour’, which is billed as the first truly global car by the Japanese manufacturer (and its Indian collaboration), will be launched with a pioneering marketing initiative that has never been attempted in the history of the Indian automobile industry.

e4m Desk May 2, 2005 3:18 PM

Arup Ghosh today confirmed to exchange4media that he has stepped down from Channel 7. He had joined Channel 7 in December prior to its launch and, as Director-News, was one of the key members involved in developing the content of the channel.

e4m Desk May 2, 2005 2:28 PM

Confectionery major Nutrine has chosen TBWA\India to handle the creative duties of its Naturo fruit bar brand. The account is worth Rs 4 crore. The Naturo brand was launched nationally in 2004.

e4m Desk May 2, 2005 11:50 AM

Ethics in advertising were discussed at the St. Xavier’s College Calcutta Alumni Association’s annual debate on April 30. The motion of the debate was ‘in the opinion of the house, ethics in advertising have taken a backseat in the current scenario.’

e4m Desk May 2, 2005 10:34 AM

The US-based SC Johnson & Son has consolidated its consumer products business under one company, Karamchand Appliances, in which it owns 50 per cent of the equity.

e4m Desk May 2, 2005 7:48 AM

Maruti Udyog's Swift will hit the roads in the third week of May. Swift has been positioned in the premium A2 segment, between the Zen and Esteem. Maruti for the first time uses Bunty and Babli's road romance to make marketing inroads.

e4m Desk May 2, 2005 7:47 AM

The founder and former Editor of Tamil weekly Tharasu, Shyam, has launched a Tamil Broadband Internet Radio station. The station, www.shyamradio.com, started broadcast on the web on April 14, and the promoters claim to have sorted out all the technical aspects during this soft-launch period.

e4m Desk May 2, 2005 7:46 AM

According to a new legislation propelled by the Maharashtra Electricity Commission, there will be no power for billboards between 6-10 pm in Mumbai.

e4m Desk May 2, 2005 7:45 AM

Electrolux Kelvinator, the Indian subsidiary of the $17-billion AB Electrolux of Sweden, has embarked on a different marketing strategy this summer that focuses more on print communication than the electronic media.

e4m Desk May 2, 2005 7:44 AM

Everest Brand Solutions is the new identity. Employees too have their own identity and a story to tell through their visiting cards. Read on to know what each of them has to say about their new 'avatar' on the visiting card.

e4m Desk May 2, 2005 7:43 AM

The Mahananda Dairy media account has moved to Ashutosh Legend Multimedia, Mumbai. The account is worth around Rs 3.5 crore. It was earlier handled by Svayam Advertising. The creative duties of this account have been assigned to Percept H.

e4m Desk May 2, 2005 7:43 AM

The Mumbai print scene is witnessing differentiated strategies to lure the reader. While DNA has embarked on a consumer survey backed by strong media campaigns, Hindustan Times is also carrying out a consumer survey, though on a more muted level. The paper appears to be preparing for an early-July launch.

e4m Desk May 2, 2005 7:41 AM

The marketing and advertising fraternity of Kolkata will get an exposure to Vahid Mehrinfar at the Impact One-on-One slated for today. Vahid's presentation on revolutionary ideas in brand futurity will begin at the Tollygunge Club at 6.30 pm.

e4m Desk May 2, 2005 7:40 AM

McCann has been named as the 'Agency of the Year' at 2nd Annual Mirchi Kaan Awards held in Mumbai. The agency had as many as ten winning entries in single advertisement and campaign entries, across categories such as clothing, footwear, media, beverages and foods.

e4m Desk May 2, 2005 7:39 AM

The year 2005 began with quite a bang with at least three major launches on Star Plus and Sony in the primetime band. As the weeks have passed, not only have the new shows found their footing but have created reasons to worry for shows in competing slots.

e4m Desk May 2, 2005 7:38 AM

Hindustan Times hit stands on Sunday with a contemporary, classy and elegant look. The redesigned HT bore a new masthead and offered readers an array of weekend choices, including a redesigned Brunch. HT Media also inaugurated its new, high-tech printing press in Greater Noida capable of printing 85,000 copies per hour.

e4m Desk May 2, 2005 7:37 AM

MCCS, the JV between ABP Group and Star Group that manages the Star News channel, is all set to launch a 24-hour Bengali news channel. Though officials are tightlipped, channel's name is likely to be 'Star Ananda', which leverages the strong Star and Anandabazar Patrika brand names.

e4m Desk May 2, 2005 7:35 AM

AMD has handed over its creative account to Contract while Maxus will handle the media planning and buying business. The move comes following Intel moving its global account to McCann Erickson WorldGroup.

e4m Desk May 2, 2005 7:34 AM